Director, Performance Marketing Strategy

INNOCEAN USA, a full-service advertising agency, is looking for a skilled Director, Digital and Performance Strategy to join our team! 

INNOCEAN is a global creative agency that leverages data-driven strategies to deliver breakthrough creative experiences for our clients. We are dedicated to helping our clients enhance the ways that they meet their customers in the digital world. To further our mission, we are seeking a visionary leader to support one of our premier automotive accounts.    

OVERVIEW 

The Director, Digital and Performance Strategy is a pivotal role that spearheads the business modeling and data analytics  for a key luxury automotive brand. This leadership position is dual-focused, requiring the visionary acumen to guide performance marketing strategy with a business-centric approach and the analytical expertise to lead a data analytics division. The role demands a blend of strategic thinking, hands-on revenue management, data-backed decision making, and the ability to drive cross-functional collaboration with a commitment to achieving defined goals and performance metrics. 

ESSENTIAL DUTIES/RESPONSIBILITIES 

Performance Marketing Leadership: 

• Develop and implement omnichannel marketing strategies that will meet or exceed client sales and performance targets. 
• Lead the CRM strategy, enhancing customer lifecycle management, acquisition, retention, and loyalty, while providing strategic insights at every stage of planning, execution, analysis, and optimization. 
• Provide strategies for website content, design, and user experience, ensuring it aligns with marketing goals as well as UX and SEO best practices.
• Work with media and channel teams to optimize channel performance in ways that drive brand awareness, considerations, and conversion.   
• Collaborate with clients, agencies, media, and channel teams to develop meaningful KPIs that drive performance across the consumer journey.
• Spearhead the identification and adoption of  technology and data solutions that will enhance the customer experience while continually optimizing business performance metrics. 

Analytics Management 

• Shape and execute the digital analytics strategy, ensuring alignment with the overall business objectives. 
• Build and manage a high-performing analytics team capable of generating actionable insights. 
• Maintain data governance standards across all analytic platforms for quality, integrity, and consistency. 
• Develop and oversee reporting and visualization tools, including comprehensive dashboards and reports for omnichannel stakeholders. 
• Innovate by staying abreast of the latest tools, techniques, and methodologies in analytics, incorporating these into the team’s workflow. 

REQUIREMENTS 

• Bachelor’s degree in Analytics, Statistics, Computer Science, Marketing, or a related field. Master’s degree preferred. 
• 8 years of experience in performance marketing, revenue management, analytics and/or data science, with a minimum of 3 years in a leadership role. 
• 3 years of automotive and/or luxury brand experience preferred. 
• Proficiency with analytic tools (e.g., Adobe, GA4, Tableau, Power BI, SQL, R, Python) and data warehousing solutions. 
• Expertise in various digital marketing disciplines, such as SEO, SEM, social media, content marketing, and email marketing.
• Exceptional analytical, quantitative, and problem-solving skills. 
• Demonstrated ability to communicate data findings to influence business strategy. 
• Expert-level task/project management skills are a must. We operate in a fast-paced, dynamic environment.  
• Excellent communication skills with ability to interact with clients and internal stakeholders to clearly articulate strategic direction.  

BENEFITS   

• 3 PPO Medical Plans through Anthem to choose from at low cost
• Free Dental and Vision
• 401k - up to 6% match at .70 cents on the dollar
• Wellness reimbursement program
• Company paid short- and long-term disability, and basic life
• Generous PTO
• On-site Barista
• Beautiful campus across from the Pacific Ocean

Salary range: $165,600 to $177,650

Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills. 

Who are we? We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find.

Salary : $165,600 - $177,650