What are the responsibilities and job description for the Digital Marketing Manager position at Inno Supps?
A data-driven and results-oriented leader, the Digital Marketing Manager will focus on increasing Average Order Value (AOV), Lifetime Value (LTV), and overall profitability and oversee design, user experience (UX), email and SMS marketing, upsell funnels, and overall digital performance. This position requires a balance of strategic vision and hands-on leadership to optimize every step of the customer journey and maximize growth across all digital channels.
WHAT YOU WILL DO
Customer Experience & Funnel Optimization
- Oversee upsell and cross-sell strategies across the customer journey (Pre-Purchase, Cart, Post-Purchase, and Thank-You Page).
- Lead design and UX efforts to improve site performance, reduce friction, and enhance engagement and conversion rates.
- Manage funnel functionality, performance, and QA to ensure consistent customer experiences.
Testing, Analytics & Optimization
- Drive a culture of experimentation through A/B testing and performance analytics.
- Conduct competitive research, evaluate new tools or partners, and implement data-driven improvements.
- Regularly review KPIs (conversion rate, AOV, CAC, LTV, retention rate) and translate insights into actionable strategies.
Performance Reporting & Operations
- Lead reporting cadence (daily, weekly, monthly) across e-commerce metrics and funnel performance.
- Maintain documentation of all active campaigns, offers, and funnels in project management tools (e.g., Google Sheets, Monday.com).
- Ensure all messaging and creative assets align with brand guidelines and performance goals.
Team Leadership & Collaboration
- Build, mentor, and lead a cross-functional team spanning design, UX, lifecycle marketing, and digital operations.
- Foster collaboration between departments to ensure seamless execution of campaigns and projects.
- Partner closely with leadership (CMO, Marketing Director, and Product teams) to shape the e-commerce roadmap.
WHO WE ARE
Inno Supps is one of the fastest-growing supplement brands in the industry-committed to pioneering INNOvation through clean, effective, and transparent formulations. Our mission is to empower individuals to live healthier, more vibrant lives with products free from artificial sweeteners, fillers, and harmful additives.
We take culture seriously. Ours is casual, creative, and growth-minded - where big ideas are encouraged, and performance is celebrated. There's no glass ceiling here; this role offers significant opportunity for professional growth and leadership development.
Our state-of-the-art office features two large conference rooms, two green-screen video studios, and a podcast room - built to inspire collaboration and creativity.
If you're ready to take ownership of a high-growth digital channel and lead the next phase of global expansion, we'd love to meet you.
CHECK US OUT AND LET'S DOMINATE THE WORLD TOGETHER
Inno Supps - High Quality Sports Supplements
Inno Supps (@innosupps) • Instagram photos and videos