What are the responsibilities and job description for the Brand Manager position at InfoTree?
3 Months, W2 ContractOnsite at 1525 Howe Street Racine, WI 534035 Days Onsite Critical**Occasional commuting to Chicago for meetings, potentially once a week depending on business needs.HOURS: 9:00 AM – 5:00 PMCONVERSION PLANNING: Not at this time, but will have visibility to other teams that might provide an opportunityINTERVIEW FORMATTING: 2 interviews. One small panel interview and a follow up onsite interviewREQUIRED EDUCATION: Bachelor’s Degree in a Relevant, Professional Degree (Marketing, Business, Finance or Communications)TOP 5 REQUIRED SKILLS:1. Analytical mindset with the ability to interpret data and insights.2. 5–7 years of experience in marketing, preferably within consumer goods or retail.3. Proven Project Management experience with excellent organizational skills (flexible mindset, able to manage ambiguity.)4. Excellent written and verbal comm skills while working cross-functionally and managing external agency relationships within a corporate environment.5. Basic understanding of P and L and how that correlates to the role.TECHNOLOGY PROFICIENCIES:Microsoft Office – Excel, Outlook, PowerPoint, etc.PREFERRED ATTRIBUTES:Knowledge and Experience with Nielson DataCreative Problem solving and resourcefulnessPrompting AIJOB DESCRIPTION:Role Summary:As the Contractor – Brand Management (Air Care), you will support the development and execution of brand strategy, integrated marketing communications, and media-to-cart initiatives. This role collaborates cross-functionally with creative agencies, marketing teams, omnichannel partners, and design teams to ensure consistent brand messaging and a seamless consumer journey from awareness to conversion. Key Responsibilities:1. Brand Strategy & Communications• Support the execution of communication strategies.• Contribute to the development of integrated marketing plans across channels (e.g., social, digital, in-store, traditional media).• Collaborate on asset creation for campaigns, including packaging, content, and activation platforms.• Partner with internal teams and external agencies to ensure alignment on brand messaging and visual identity.2. Media-to-Cart & Omnichannel Planning• Leverage consumer and shopper insights to inform marketing tactics and media planning.• Coordinate timelines and deliverables for omnichannel activation plans.• Collaborate with media and retail partners to optimize media spend and shopper engagement.• Retail analysis of fragrance programs, and tracking of market trends• Building trade narratives related to fragrance programs to support sales execution.• Project management of fragrance programs from a marketing perspective in colab with x-functional teams• Help manage budgets related to media, promotions, and shopper marketing initiatives.
Salary : $55 - $65