What are the responsibilities and job description for the Search Marketing Specialist position at Infotree Global Solutions?
What You'll Do
- Analyze, optimize, and manage Google Ads (Search, Shopping, PMax) campaigns from the ground up, including keyword research, ad copywriting, and bid strategy
- Monitor daily performance and make optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting)
- Help compile weekly/monthly reporting — pull data, provide light analysis, and translate performance into digestible insights
- Suggest A/B tests on ad copy, landing pages, and bidding strategies
- Manage campaign budgets and pacing across multiple accounts simultaneously
- Support lead strategists with rhythm of business tasks like WBRs/ MBRs/QBRs, post launch analysis, and other business performance
- Stay current on Google Ads platform updates, betas, and industry best practices
- Assist with Microsoft/Bing Ads as needed (secondary priority)
- Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, GA4)
Required Experience & Skills
- 5 years of hands-on paid search experience, with agency-side experience preferred (client management, multi-account juggling, and reporting cadence expectations)
- Deep, demonstrable expertise in Google Ads — Search, Shopping, and Performance Max
- Strong Excel/Google Sheets/Numbers skills (pivot tables, VLOOKUP/XLOOKUP minimum)
- Experience with Google Ads Editor, Google Analytics (GA4), and Google Tag Manager
- Familiarity with bid management/automation tools
- Comfortable working across multiple country accounts/lines of business concurrently
- Strong written and verbal communication skills for client-facing reporting
- Attention to detail with strong organizational and time management / prioritization skills
- Highly motivated with ability to thrive in a fluid, demanding, fast paced environment
Nice-to-Have
• Paid social platform experience (Meta, LinkedIn, TikTok Ads) for
cross-channel campaign support
• Experience with data visualization tools (Looker Studio, Tableau)
• Google Ads Search Certification (current)
• Experience in Retail, D2C, and B2C
• Spanish or Portuguese language skills not required but would be
advantageous
Education
• Bachelor's degree in Marketing, Advertising, Communications,
Business, or related field (or equivalent practical experience)
• Google Ads certifications strongly preferred
Certifications (Preferred)
• Google Ads Search Certification
• Google Analytics (GA4) Certification
• Google Shopping Ads Certificatio