What are the responsibilities and job description for the Digital Designer position at Informatic Technologies, Inc.?
Role Overview
We are looking for a high-energy, "digital-first" Designer to join our evolving Product Marketing team at Client. This isn't just another design production role; we are looking for a creative engineer — someone who blends world-class visual design with technical curiosity and a ready-to-build attitude. You will partner directly with a Senior Designer to ideate, build and launch complex marketing campaigns and high-performing UI experiences. You are a go-getter who doesn't just wait for a brief; you seek to understand our products and the "why" behind our strategy to build better visual solutions.
Key Responsibilities
- End-to-end campaign execution: Partner with a Senior Designer to translate marketing strategies into visual concepts. You will own the execution of these concepts across all digital touchpoints (web, social, email, display).
- Systemic UI engineering: You’ll combine high-fidelity UI design with advanced Figma architecture — using auto-layout, variables and prototyping — to create responsive, accessible web pages and product experiences. Help build and maintain our design libraries and interactive prototypes, ensuring our design-to-delivery pipeline — including motion assets — is sophisticated, scalable and dev-ready.
- Motion & interaction design: Proactively suggest and execute motion-based deliverables. You will design with movement to convey ideas and drive engagement, including web-ready animations (e.g., Lottie/JSON) that ensure clever site experiences and developer-friendly implementation.
- Creative ownership: Take the seed of an idea and turn it into multiple viable concepts without needing ample creative oversight.
- Proactive collaboration: You’ll interface directly with Copywriters, Marketing Managers, Front-end Web Developers and other technologists. You are expected to speak up, share ideas and articulate your design decision aligned to marketing strategies.
- AI-driven workflows: You’re excited to experiment with and implement AI tools that increase creativity, automate repetitive tasks and potentially build custom templates or tools that make the team's delivery more efficient.
- Brand interpretation: Act as a brand steward who isn’t afraid to push boundaries. You use the Clients brand guidelines as a foundation to build upon, not a ceiling, while staying true to who we are.
Skills & Requirements
- Portfolio excellence: A strong portfolio showcasing high-end UI design, digital campaign work and sophisticated web-based motion (Lottie, interactive prototypes, etc.).
- The tech stack: Expert-level in Figma (components, variables, auto-layout); mastery of Adobe Creative Suite, especially Adobe After Effects for web-optimized animation.
- UX/UI instincts: You design with the user in mind, understanding how layout, interaction and motion affect conversion and user flow.
- An engineer mindset: You thrive in an environment where you are expected to take initiative, independently seek out information to bridge design and dev.