What are the responsibilities and job description for the Marketing Communications Specialist position at Infojini Inc?
Job Title - Communication Marketing Specialist
Duration - 6 Months
Location - Austin, TX, 78744
5 years of experience as a Marketing Communications Specialist
Minimum of 3 years of experience with external documents such as newsletters or demonstrated equivalent writing and publishing design skills; public relations, marketing, targeted marketing.
Min 2 years of experience in email marketing and marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email and landing page optimization.
Demonstrated intermediate experience with Adobe Creative Suite experience.
Knowledge of Associated Press Style.
Effectively manage the brand 'Customer' through cooperative relationships with internal management and staff and external vendors, the news media, etc.
By reinforcing the importance of branding, effective communication and the need for consistent branding and communications.
Ensure consistency of the organization’s message and brand identify among all communication mediums.
Review all external communications (newsletters, etc.) for consistent messaging, branding, etc. and coordinate production and distribution, identifying photo opportunities as needed.
Segment lists based on buyer personas, targeted verticals, and behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Works with vendors to deliver specialized tactics such as event planning, Web/podcasts, and video production.