What are the responsibilities and job description for the TikTok Shop Growth Strategist / Account Manager position at Influu?
This role will start as on-site for the first 2 months to ensure a strong onboarding experience and close team collaboration. Following that period, the role is expected to transition into a hybrid schedule, depending on performance and business needs.
Role Overview
Influu is a top-tier TikTok Shop Official Partner agency operating across 8 global markets. We work with leading brands and thousands of creators to drive scalable e-commerce growth. As TikTok Shop continues to reshape the future of social commerce, we are looking for a performance-driven, entrepreneurial TikTok Shop Growth Strategist / Account Manager to join our fast-growing team.
In this role, you will lead growth strategy and execution for TikTok Shop brand accounts, with a strong focus on GMV growth, creator performance, affiliate activation, content strategy, and client success. You will work cross-functionally with internal teams across creators, affiliates, livestreams, and creative operations to build scalable campaigns that deliver strong business results.
Key Responsibilities
- Own TikTok Shop growth strategy for assigned brand accounts with a focus on GMV, margin, ROI, and long-term account growth
- Serve as a key client-facing partner while translating business goals into actionable TikTok Shop strategies
- Build and optimize affiliate, creator, and content strategies to drive scalable sales performance
- Identify, activate, and optimize high-performing creators and affiliates based on content performance, conversion potential, and campaign goals
- Monitor and analyze account performance across key metrics such as GMV, ROAS, ROI, CTR, CPM, and creator efficiency
- Turn performance insights into strategic recommendations across creator mix, commission structure, content direction, and campaign execution
- Partner with internal creative, livestream, and operations teams to ensure strong campaign execution and continuous optimization
- Support creator briefing, content testing, offer strategy, and performance iteration to improve efficiency and scale winning outputs
- Proactively identify account growth opportunities and solve execution challenges in a fast-paced environment
- Maintain strong day-to-day communication with clients while ensuring alignment on priorities, performance, and next-step strategy
What you'll need to thrive
- 1–3 years of experience in TikTok Shop, affiliate marketing, influencer marketing, creator marketing, e-commerce, or performance marketing
- Strong understanding of the TikTok Shop ecosystem, including creators, affiliates, content performance, and conversion drivers
- Proven ability to drive measurable growth through creator campaigns, affiliate activations, paid/organic content, or performance-led strategies
- Strong analytical mindset with comfort using metrics such as GMV, ROAS, ROI, CTR, CPM, and related performance indicators
- Experience managing multiple accounts, campaigns, or projects in a fast-moving environment
- Strong communication and relationship management skills, with the ability to work both externally with clients and internally across teams
- Highly organized, detail-oriented, and execution-driven
- Entrepreneurial mindset with a strong sense of ownership and urgency
- Passion for social commerce, creator-led growth, and emerging e-commerce trends
Preferred Qualifications
- Hands-on experience working with TikTok Shop brands, agencies, creator networks, or affiliate programs
- Experience scaling performance through creator sourcing, creator briefing, content testing, or affiliate incentives
- Familiarity with livestream, creator operations, or social commerce campaign execution
- Experience working in a high-growth agency, startup, or performance-driven e-commerce environment
Why Join Influu
- Work directly with leading TikTok Shop brands and creators across global markets
- Gain hands-on experience in one of the fastest-growing sectors in e-commerce
- Join a high-performance, ambitious, and entrepreneurial team
- Build deep expertise across creator growth, affiliate strategy, performance marketing, and client strategy
- Opportunity for strong career growth, ownership, and impact in a rapidly scaling business