What are the responsibilities and job description for the Creator Campaign Manager position at Influu?
Influu • Full-time • Los Angeles, California, United States (Hybird)
Work Schedule: First 2 months on-site, then transition to a hybrid schedule.
Job Description for Creator Campaign Manager role:
Role Overview
We’re looking for a strategic and execution-driven Campaign Manager to lead creator marketing campaigns end-to-end. In this role, you’ll own campaign strategy, timelines, creator performance, and cross-functional coordination to ensure campaigns deliver strong results for brand partners—especially under fast-moving TikTok and TikTok Shop timelines.
This role is ideal for someone who thrives in fast-paced environments, can manage multiple campaigns at once, and knows how to drive both creators and internal teams toward clear outcomes.
Key Responsibilities
- Lead and manage creator campaigns on TikTok & TikTok Shop from planning through wrap-up
- Own campaign strategy, deliverables structure, and execution plan to hit performance goals
- Build and manage campaign timelines, tracking systems, and operational workflows
- Manage creator pipeline: outreach strategy, onboarding, negotiation coordination (as needed), and ongoing communication
- Serve as the primary point of contact for brand partners, agencies, and key creators
- Review creator content submissions and guide revisions to ensure alignment with briefs, compliance, and performance best practices
- Monitor live campaign performance and proactively optimize: creator mix, posting schedule, content direction, and escalation management
- Coordinate cross-functionally with internal stakeholders (creator team, influencer team, ops, finance) to ensure smooth delivery
- Maintain organized reporting, campaign documentation, and post-campaign analysis
- Oversee post-campaign wrap: performance recap, learnings, and payment coordination
- Help improve internal playbooks and scalable processes as the company grows
Who We’re Looking For
- Strong ownership mentality: you run campaigns like they’re your business
- Highly organized with excellent follow-through and attention to detail
- Confident communicator with creators, agencies, and brand stakeholders
- Analytical and metrics-minded; comfortable discussing results and performance drivers
- Proactive problem-solver who can handle ambiguity and tight deadlines
- Collaborative leader who can direct others without being overly rigid
- Familiarity with influencer/creator marketing, TikTok trends, and TikTok Shop is a strong plus
Requirements
- 1–5 years of experience in creator/influencer marketing, campaign management, partnership marketing, or related roles
- Proven ability to manage multiple campaigns simultaneously in a deadline-driven environment
- Strong written and verbal communication skills
- Experience working with external partners (brands, creators, agencies)
- Proficiency in Lark, spreadsheets, and project management tools (Notion, Asana, Monday, etc.)
- Comfortable working in a fast-paced, onsite setting
- Bonus: experience driving TikTok Shop outcomes (affiliate, product seeding, conversions) and performance reporting