ALF Director of Admissions

The ALF Director of Admissions is a dynamic leadership role responsible for driving sales performance across multiple facilities, implementing strategic marketing initiatives, and fostering relationships with key stakeholders to enhance growth and admissions within the regional area. This position requires a proactive, analytical approach to developing market-specific sales strategies and maintaining high standards of service excellence across all assigned buildings.

Essential Job Functions

• Role Responsibilities - Administrative
• Census Growth & Admissions Goals: Meet or exceed assigned census goals for new admissions across all buildings as communicated by Regional ALF leadership. Develop and execute strategic plans for market penetration and census growth.
• Strategic Market Analysis: Analyze market trends, competitive landscape, and demographic data to identify opportunities for growth. Create and implement tailored strategies for each building based on market conditions and facility capabilities.
• Meetings & Collaboration: Schedule and lead regular marketing meetings with all assigned buildings and potential community partners to strategize referral opportunities and sales initiatives.
• Sales Planning & Forecasting: Complete required sales planning spreadsheets by designated dates. Set and communicate new admit goals using weekly tracking tools and provide accurate forecasting to Regional ALF leadership.
• Census Coordination: Attend all team census calls to communicate market dynamics, competitive intelligence, and operational needs across your assigned portfolio.
• Facility Readiness Oversight: Ensure model rooms and common areas at all buildings are admission-ready and maintain tour-ready standards. Conduct first impression tours weekly across facilities.
• Referral Management: Oversee referral processes across all buildings, ensuring timely follow-up with families, efficient contract facilitation, and tour scheduling. Step in to manage referrals when building staff are unavailable.
• CRM & Data Management: Maintain accurate and timely data entry for all sales calls in PCC and the Data Tracker Spreadsheet. Ensure all assigned buildings are consistently updating information and following CRM protocols.
• Community Marketing Implementation: Develop and implement comprehensive community
  
  
  

marketing plans targeting:

• Post-acute care providers
• Assisted and independent living facilities
• Civic and government healthcare agencies
• Critical access and rural hospitals
• Other extended care facilities (ECFs)
• Support groups and community organizations
  
  
  

Collaborate with the Regional Director of the ALF Division to develop strategies that meet or exceed budget and admissions goals. Meet or exceed sales call quotas as assigned by Regional ALF leadership.

• Marketing Materials & Collateral: Ensure all buildings have adequate marketing collateral and materials to support effective sales and communication efforts.
• Event Coordination: Collaborate with building teams to organize monthly and quarterly on-site events that promote facilities and enhance community engagement.
• Multi-Site Coverage: Travel regularly between assigned buildings to provide hands-on support, training, and oversight. Ensure consistent execution of sales strategies across all locations.
• Interact with residents, family members, co-workers, clinical and ancillary staff across all buildings in a respectful and supportive manner.
• Schedule and conduct market development activities including educational presentations for seniors, hospital case managers, and community organizations.
• Build and maintain professional relationships through networking with home health agencies, supportive living facilities, skilled nursing facilities (SNFs), and other community healthcare providers.
• Collaborate with Business Development and Administration on service line development, staff training, and best practice implementation across the area.
  
  
  

Education & Experience

• Bachelor's degree in Business, Marketing, Healthcare Administration, or related field required.
• Proven experience in sales, preferably in healthcare, senior living, or related industries.
• Demonstrated history of traveling for work and managing multi-site responsibilities.
  
  
  

Skills & Competencies

• Strong analytical skills with the ability to assess market conditions and develop strategic growth plans.
• Excellent understanding of CRM systems and sales forecasting tools.
• Outstanding communication and interpersonal skills with a focus on relationship-building.
• Ability to analyze data, identify trends, and make informed decisions to drive sales performance.