Marketing Manager

Company Description

Indyme is a global leader in shopper engagement and active loss prevention technologies with over three decades of experience in helping retailers enhance operational efficiency and reduce shrink. Trusted by major global brands in over 40,000 locations, our innovative solutions provide immediate ROI through cutting-edge loss prevention and store operations technologies. These include self-service locked cases, intelligent theft deterrence systems with audio alerts, and cloud-based investigative reporting tools. With a focus on seamless integration and customer experience, Indyme's solutions are designed for rapid deployment, supporting retailers of all sizes. Our commitment to proactive protection and operational excellence sets us apart in the industry.

Role Description

This is a full-time, on-site role for a Marketing Manager based in San Diego, CA. As the Marketing Manager, you will be the right hand to the VP of Product & Marketing, playing a critical role in executing our go-to-market strategy. You are a "builder" - someone who loves writing compelling content one day and managing a trade show booth the next. You don’t need to be a graphic designer, but you must be a storyteller who embraces modern AI tools to generate assets, copy, and videos efficiently.

Key Responsibilities:

• Event Management (End-to-End): Manage our presence at 4–8 major trade conferences per year (e.g., NRF, EuroShop, LPRC), Handle all logistics: registration, booth design, shipping, supplier coordination, and on-site setup, Oversee digital tools for lead capture and ensure swift follow-up to sales.
• Content & Communications (Writing First): Own the company voice across LinkedIn, the company blog, and press releases, Translate technical product features into benefits-driven narratives for retailers, Manage the website content, ensuring it remains fresh and informative.
• Asset Creation & Sales Enablement: Create high-impact collateral (Sales decks, one-pagers, PDFs) for internal and external use, Leverage modern AI tools (e.g., ChatGPT, Gemini, Claude, Sora, etc) to produce visual assets and video content rapidly, Support the sales team with the tools they need to win.
• HubSpot Ownership (CMS & CRM): Serve as the primary marketing administrator for HubSpot. Manage the new website (CMS), organize customer data (CRM), and execute email marketing campaigns, KPIs & Reporting: Build dashboards to track performance. You must be able to prove ROI on events and campaigns (e.g., "The EuroShop campaign generated 50 MQLs").

What We Are Looking For:

• Experience: 3–5 years of B2B marketing experience (Retail Tech or Hardware experience is a plus).
• Superpower: Exceptional writing and communication skills. You can write a press release or a LinkedIn hook that stops the scroll.
• Tool Stack: Must be proficient in HubSpot. You know how to build landing pages, set up workflows, and track attribution.
• Analytic Mindset: You don't just post content; you track how it performs.
• Tech-Forward: Demonstrated proficiency (and genuine curiosity) in using AI tools for content and asset generation. You work smarter, not harder.
• Event Savvy: You aren't afraid to roll up your sleeves, coordinate shipping, or stand on a trade show floor to represent the brand.
• Travel: Willingness to travel 15–20% domestically and internationally for events.
• Education: Bachelor’s degree in Marketing, Communications, or related field preferred.\

What's in it for you

• Competitive base salary of $75,000-$105,000
• Medical, dental, and vision insurance - Indyme covers 75% of employee premiums and 70% of dependent premiums
• Company-paid life insurance and long-term disability coverage
• 401(k) through Fidelity, with auto-enrollment on day one
• 15 days PTO per year, plus 8 paid holidays and 2 floating holidays
• FSA and HSA options available
• Onsite gym