Senior Strategist, Digital Marketing

Description

Role Overview:

The Senior Strategy Consultant is a strategic leader and client-facing driver who owns larger initiatives, leads integrated workstreams, and elevates both client outcomes and internal team performance.

In this role, you’ll move beyond execution into strategic orchestration—developing frameworks, guiding cross-functional teams, and mentoring junior strategists. You’ll serve as a trusted advisor to client stakeholders, confidently leading conversations, shaping recommendations, and ensuring strategy translates into action across paid, owned, and earned channels.

In addition to leading integrated client engagements, this role will play a critical part in shaping how Indie evolves its insights, measurement, and AI-enabled strategy capabilities.

This role is ideal for someone who can zoom out to architect the strategy while staying close enough to execution to ensure quality, momentum, and results.

About Us

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

Requirements

Key Responsibilities:

• Lead Strategic Workstreams
• Take ownership of larger projects or accounts, leading strategy from discovery through execution and optimization
• Develop strategic frameworks that connect business objectives to marketing approach, channel mix, and measurement
• Translate complex business challenges into clear, actionable strategic direction for clients and internal teams
• Lead the creation of high-impact briefs that align creative, media, data, and activation partners
• Own Client Leadership & Strategic Account Management
• Serve as a senior, day-to-day strategic partner to client stakeholders
• Lead client meetings, working sessions, and presentations with confidence and clarity
• Anticipate client needs, proactively surface opportunities or risks, and guide decision-making in ambiguous moments
• Ensure workstreams remain aligned to scope, priorities, and business impact
• AI-Driven Marketing
• Lead sprints to evaluate and adopt new tools, and to help define how AI is integrated into operations, insights, measurement, and deliverables
• Explore the role of agentic AI and automation in improving internal workflows and client outcomes
• Identify opportunities where AI can increase strategic leverage without replacing human judgment
• Data, Insights & Strategic Storytelling
• Lead the synthesis of performance data, consumer insights, and competitive research into cohesive narratives
• Define and evolve KPIs, measurement frameworks, and success metrics across initiatives
• Craft compelling strategic stories that inspire confidence, align teams, and move clients to action
• Mentorship & Team Leadership
• Manage and mentor junior strategy team members, providing guidance on thinking, structure, and client communication
• Delegate work thoughtfully, balancing clear direction with autonomy to support team growth
• Model strong ownership, accountability, and professionalism across engagements
• Operate with Ownership & Strategic Judgment
• Identify risks early and lead the development of practical, creative solutions
• Make informed decisions that balance client success, team capacity, and operational realities
• Maintain a high bar for quality, clarity, and follow-through in all work
  

Skills, Knowledge & Qualifications

• 6 years of experience in marketing strategy, digital strategy, or digital consulting, ideally in an agency or client-facing environment
• Proven experience leading integrated marketing strategies across paid, owned, and earned channels
• Comfort working with emerging AI tools and curiosity about the evolving AI search and discovery landscape
• Strong comfort leading client conversations, presentations, and strategic working sessions
• Experience developing strategic frameworks, briefs, and measurement approaches that inform execution
• Demonstrated ability to manage complexity, ambiguity, and multiple priorities with confidence
• Strong project leadership skills with an eye toward both detail and big-picture impact
• Experience developing measurement frameworks and KPI hierarchies tied to business objectives
  
  

Why Join Us?

• Senior Strategists at Indie shape strategy, elevate teams, and influence decisions across disciplines
• You’ll deepen your leadership skills while driving meaningful, visible client impact
• Competitive salary with opportunities for growth and professional development.
• Hybrid work environment with a focus on work-life balance.
  
  

Reporting Relationship: Strategy Director

Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Location: This role is based in NYC with a hybrid schedule of three in-office days and two remote days each week.