Marketing Intern

Marketing Intern Show Map Location 2352 S. Park Street, Suite 303, Madison, WI, 53713, United States Base Pay $15.00 - $18.00 / Hour Job Category Marketing & Brand Strategy Employee Type Intern - Part Time Contact information Phone 6082106845 Email recruiting@wedc.org Description Wisconsin Economic Development Corporation Position Description Position Title: Marketing Intern Department: Marketing & Brand Strategy Reports to: VP of Marketing & Brand Strategy Position(s) Supervised: N/A FLSA Status: Non-Exempt Internship Duration: June 2026 - May 2027 *WEDC is a Wisconsin-based organization, with a remote-work first environment. Remote work is intended to be performed in the State of Wisconsin. Position Summary The Marketing Intern will support WEDC in four primary areas: email marketing automation and testing, digital marketing, social media content creation, and trend analysis. Responsibilities The Marketing Intern will have a wide variety of opportunities that match their skillset and interests but can expect to spend a majority of their time in these activities: Email Marketing Automation/Customer Relationship Management (CRM) Under the direction of the Digital Marketing Director, help test and automate the lead generation and email marketing components of our Talent Attraction campaign. Assist in automating connection to Salesforce. Test content and workflow in various email journeys. Help lead standardization of email acquisition and leads via digital forms. Monitoring for and tracking trends—negative and positive—to apply a data-driven marketing mindset for continuous improvement. Social media Under the direction of the Digital Marketing Content Manager, research, write, prepare, and post content for the following WEDC social media channels: Facebook, Instagram, and LinkedIn as well as Look Forward Wisconsin properties. Acquiring or designing visual elements to accompany posts. Participating and contributing to content planning. Sourcing ongoing digital discussions where WEDC should be an active participant. Assist in second camera and/or on location content generation opportunities as directed. Research and recommend content development opportunities based on economic development, SEO, or digital content trends. Track general WEDC key performance indicators to help optimize marketing plans and find opportunities most similar to the tactics currently performing best. Maintaining and updating WEDC’s inventory of competitive facts that help distinguish Wisconsin as a desirable venue for building a life, growing a career, and starting or growing a business. Additional activities supporting the WEDC Marketing & Brand Strategy leadership team as assigned. Requirements Education and Experience: Current enrollment in a degree program related to Public Relations, Marketing, Communications, Non-Profit Management, Events Management, or other related programs Some project management/coordinator experience, desired Some social media and/or digital paid media experience, desired Experience with CRM systems, especially Salesforce, desired Skills and Talents: Ability to organize work, balance multiple priorities and manage a variety of projects in a fast-paced, flexible work environment with strong attention to detail. Strong problem-solving skills, sound reasoning, independent judgment, and initiative to accomplish tasks with little or no direction and to solve issues/accomplish tasks not requiring the involvement of others. Advanced computer skills with Microsoft office suite of products, CRM systems, and other software or applications associated with assigned work. Strong written and verbal communication skills to deal effectively with senior executives as well as diverse groups of people internal and external to the organization. Requires a high level of confidentiality and discretion. High level of professionalism. Other Requirements Based on the responsibilities of this position, this position may need to lift and/or move up to 25 pounds. Occasional travel to the main office is expected based on role responsibilities, for collaboration and team-building opportunities depending on the employee’s schedule and business needs. Summary WEDC DIVERSITY, EQUITY, INCLUSION & BELONGING STATEMENT WEDC must be a diverse and inclusive organization reflective of the businesses, communities, and people in Wisconsin and beyond. We believe that diversity drives innovation and commit to create an inclusive, equitable and diverse workplace where our differences are celebrated as drivers of our organization’s performance. TO SUPPORT A DIVERSE AND INCLUSIVE WORKFORCE AT WEDC, WE WILL WORK TO ACHIEVE THE FOLLOWING GOALS: Increase WEDC’s racial diversity, specifically with Black/African American, Native American and Latinx populations; Increase LGBTQ representation across WEDC; and Increase the diversity of WEDC’s leadership. TO MEET OUR DIVERSITY AND INCLUSION GOALS, WEDC WILL TAKE THE FOLLOWING ACTIONS: Create an intentional approach to recruit minority candidates by using targeted media channels to promote open positions; Ensure formal offers are made only after a diverse pool of candidates have been considered at each hiring stage; Identify and develop a variety of employee resource groups, including groups for African Americans, Hispanics and Latinos, LGBTQ+ and more; Post signage to highlight WEDC’s commitment to diversity and inclusion; and Revisit EEO disclosures in our application process to highlight statements regarding WEDC’s commitment to diversity, equity, inclusion and belonging. Equal Employment Opportunity Statement Wisconsin Economic Development Corporation is an Equal Opportunity Educational Institution and EEO/Affirmative Action Employer committed to excellence through diversity. Employment offers are made on the basis of qualifications, and without regard to race, sex, religion, national or ethnic origin, disability, age, veteran status, or sexual orientation. Veteran Declaration Applicants for employment are invited to participate in affirmative action program by reporting their status as a protected veteran or other minority. In extending this invitation, we advise you that: (a) workers (applicants) are under no obligation to respond but may do so in the future if they choose; (b) responses will remain confidential within the human resource department; and (c) responses will be used only for the necessary information. Refusal to provide this information will have no bearing on your application and will not subject you to any adverse treatment. ** PROTECTED VETERAN DEFINITION Protected veteran means a veteran who may be classified as an active duty wartime or campaign badge veteran, disabled veteran, Armed Forces service medal veteran or recently separated veteran. Active duty wartime or campaign badge veteran means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. Armed Forces service medal veteran means any veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985 (61 FR 1209, 3 CFR, 1996 Comp., p. 159). Disabled veteran means (1) a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs, or (2) a person who was discharged or released from active duty because of a service-connected disability. Recently separated veteran means a veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service. * EEOC RACE/ETHNIC IDENTIFICATION CATEGORIES Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. White (not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East or North Africa. Black or African American (not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. Native Hawaiian or Other Pacific Islander (not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa or other Pacific Islands. Asian (not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand and Vietnam. American Indian or Alaska Native (not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America) and who maintain tribal affiliation or community attachment. Two or more races (not Hispanic or Latino) - All persons who identify with more than one of the above races.