Social Media Specialist (56568)

Job Duties

The following include, but are not limited to essential functions of the position.

• Responsible for digital marketing initiatives, including email marketing, social media management, website updates and data verification.
• Plan and execute social media campaigns, including promotions, contests and influencer collaborations.
• Collaborate with internal clients and external agencies to develop creative content that aligns with brand guidelines and campaign goals.
• Assist in developing and monitoring email campaigns.
• In collaboration with Marketing management, create engaging content for various social media platforms.  Monitor, respond to, and interact with followers, cultivating leads, and managing online reputation.
• Monitor and respond professionally to comments and inquiries across social media channels.
• Maintain business listings across Business Profile resources; e.g., Trip Advisor, Yelp, Google Business, Bing, Apples, Maps, etc.
• Track performance metrics, analyze engagement data and produce reports that measure the success of campaigns; collaborate with marketing management on strategy adjustment.
• Ensure compliance with usage rights and copyright laws and/or obtain the necessary permissions for use.
• Maintains an effective working relationship with Management, Tribal, and other local agencies and teams; works effectively as a team as well as independently, exercising judgment and initiative.
• Maintain up-to-date knowledge of industry standard digital and design tools as well as advanced knowledge and best practices of emerging and current social media platforms
• Attend promotions and marketing initiatives to support content capture and live coverage.
• Ensures compliance with IGRA, Tribal-State Compact, Tribal Gaming Ordinance and Code, Tribal Gaming Regulations, FinCEN requirements and the Internal Controls of the Warm Springs Casino Enterprises (WSCE) And policies and procedures.
• Performs other duties and projects as assigned.

Knowledge Skills and Abilities

To perform the job successfully, an individual should demonstrate the following:

• Strategic Planning: Ability to build and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification that align with the organization's goals, ensuring brand growth and market positioning. Demonstrates expertise in identifying target audiences, setting clear objectives, and measuring the effectiveness of campaigns.
• Digital Marketing Expertise: Proficient in digital marketing platforms, including social media, SEO, email marketing, content management systems and knowledge of web design and online marketing, to drive brand awareness and lead generation.
• Collaboration: Strong interpersonal skills to work effectively with design teams and collaborate with internal and external departments and contacts with a focus on fostering a positive team culture and ensuring seamless execution of projects.

Minimum Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• AA Degree in related field or equivalent work experience.
• Three (3) years of experience in social media content creation or digital marketing.
• Proficient in social media platforms (Facebook, Instagram, Twitter, Linkedin, etc.)
• Strong background in photo and video production, including editing, lighting and sound.
• Experience and understanding of digital marketing best practices.
• Strong organizational and time management skills with keen attention to detail and ability to manage multiple priorities in fast paced environment.
• Working knowledge of gaming regulations including casino internal controls, tribal codes and ordinances, tribal-state compacts and minimum internal control standards.
• Proficient with Microsoft Office software; skilled in Adobe Creative suite and other editing tools.
• Must be highly motivated, goal-oriented and willing and able to make informed decisions.
• Strong interpersonal skills to be able to communicate effectively with staff, management, the public and business contacts.
• Demonstrate commitment to professional development.
• Must always present a professional appearance and demeanor.
• Must have flexible schedule to be able to work outside standard workweek as business needs dictate.

Preferred Qualifications

• Degree in journalism, communications, business, public relations, or marketing.
• Certifications in social media marketing or digital marketing.

Certification(s) and/or Licenses Required

• Must maintain a valid Oregon driver’s license.
• Must be 21 years of age or older.
• Must submit to and pass a drug/alcohol screening test.
• Must submit to and pass an Oregon State background investigation.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Normal Office – Job requires regular exposure to favorable conditions such as those found in a normal office.  Position is sedentary with primarily sitting/lifting of maximum of 10 pounds. Physical factors include constant sitting, use of near vision, typing; frequent use of hearing, near/midrange/far vision, depth perception, color/field of vision, bending, driving; occasional standing, walking, carrying/lifting, pushing/pulling, climbing, stooping, kneeling, crawling, reaching, manual handling, use of smell.  Working conditions include some exposure to noise, vibration, air quality; occasional exposure to weather, extreme heat/cold and wet/humidity.

• Some lifting and carrying is required.  Lifting items weighing as much as 60 pounds may be required, but this should occur seldom, i.e., less than 30% of the time.
• This position requires reaching, manipulating and keyboard operation (typing).
• This position requires sitting, stooping, standing, bending and walking.
• This position requires intense and exacting mental and visual attention.

Equal Opportunity Employer

Warm Springs Casino Enterprises hires individuals solely based on their qualifications and merit. WSCE also gives preference in employment and career opportunities to members of the Confederated Tribes of Warm Springs (CTWS). The intent of WSCE is to comply with Resolution 8363 (Tribal Member Preference), which states that whenever candidates meet the stated qualifications, tribal members will be considered first to fill vacant positions.

Job descriptions are used primarily to assist in the identification of the core duties and responsibilities of a position and to be used in determining the level of compensation for the position.  Other duties and responsibilities may be added or removed by the Department Director.

All positions are subject to drug and/or criminal background checks, which will be handled by the Gaming Commission.