Associate Director Omnichannel Strategy

Company Description

BioPharm Communications is the leading third-party medical communications provider and omnichannel partner for the life sciences industry. BioPharm specializes in creating meaningful connections with healthcare professionals (HCPs) to improve patient outcomes.

At the core of BioPharm’s offering is Tandem, a proprietary data and technology platform. Tandem is the operating system behind everything the organization delivers — enabling intelligent, data-driven omnichannel strategies that reach and engage HCPs with precision. From HCP-level segmentation and affinity-based content personalization to 1:1 omnichannel activation, AI-driven decisioning, and performance optimization, Tandem ensures every campaign is actionable, scalable, and built to deliver measurable results.

Position Overview

Role: Associate Director, Omnichannel Strategy & Measurement

Location: New Hope, PA (Hybrid / Remote)

The Associate Director, Omnichannel Strategy & Measurement is a senior, client-facing role who sits at the intersection of strategic planning, data-driven execution, and performance accountability. This role is responsible for shaping how pharmaceutical and life sciences brands design, activate, and measure omnichannel strategies through Tandem — and for translating the results into compelling, insight-led narratives that drive smarter brand decisions.

The Associate Director brings a consultative mindset and deep Tandem fluency to every client engagement. They lead the development of measurement frameworks and KPI architectures at campaign kickoff, serve as a strategic advisor throughout execution, and step back in at key milestones to synthesize performance into actionable brand stories. Equally, they partner with internal Strategy Managers and Client Solutions teams to shape Tandem omnichannel recommendations, ensure strategic pull-through from proposal to activation, and deepen client relationships over time.

This is not a day-to-day reporting role. It is a leadership role that elevates CRM and omnichannel measurement from metric tracking to strategic decision support — while actively strengthening Tandem’s position as the client’s most trusted omnichannel partner.

Key Responsibilities

Strategic Measurement & KPI Architecture

• Serve as the senior measurement advisor for assigned strategic clients, leading KPI selection, success definitions, and reporting frameworks aligned to brand objectives and campaign goals.
• Partner with Strategy Managers at campaign kickoff to design measurement approaches, reporting layouts, and data frameworks that enable long-term omnichannel storytelling across channels.
• Ensure CRM and omnichannel measurement strategies are designed to answer the most critical brand questions — not just report on outputs.
• Define and maintain HCP-level engagement benchmarks, segment performance thresholds, and optimization signals that inform always-on improvement.
• Establish clear connections between media spend, HCP engagement, and downstream Rx outcomes — building ROI narratives that hold up in budget conversations.

Strategy Pull-Through & Omnichannel Execution

• Actively contribute to omnichannel strategy development — translating brand challenges into integrated solution designs that leverage HCP-level data, affinity scoring, segmentation, and AI-driven decisioning.
• Oversee the strategic pull-through from proposal to activation, ensuring recommended channel plans, journey architectures, and behavioral triggers are executed with fidelity and aligned to brand intent.
• Collaborate with Client Solutions and Strategy teams to evaluate opportunities for deepening Tandem adoption across existing accounts and expanding into new client portfolios.
• Contribute to the design and governance of always-on journey frameworks — including brand-level journeys, overlapping portfolio pathways, and trigger/signal layers that respond to real-world HCP behaviors.
• Evaluate performance data to identify where strategies are working, where gaps exist, and where the Tandem solution design should evolve.

Insights, Storytelling & Optimization

• Lead the synthesis of omnichannel and CRM performance data into clear, insight-led narratives — articulating what happened, why it happened, and what it means for the brand.
• Re-engage at campaign milestones and close to review results, validate insights, and ensure reporting tells a cohesive, end-to-end brand story aligned to original objectives.
• Identify trends, patterns, and learning agendas across campaigns and clients to inform optimization recommendations and future strategy design.
• Elevate client-facing reporting from metrics outputs to strategic implications — shifting conversations from “what performed” to “what to do next.”
• Partner with the Data & Analytics team to interpret results, pressure-test insights, and develop optimization recommendations grounded in evidence.

Client Leadership & Relationship Development

• Act as a trusted senior advisor to assigned pharmaceutical brand clients, deepening relationships through strategic dialogue, proactive insight sharing, and demonstrated business impact.
• Lead high-level client presentations, QBRs, and strategic working sessions — clearly communicating complex data and omnichannel concepts in business-aligned, executive-ready language.
• Identify and surface opportunities to expand Tandem’s footprint within client organizations by connecting measurement insights to unmet strategic needs.
• Foster cross-functional collaboration with Strategy, Account, CRM Operations, Client Solutions, and Data & Analytics teams to ensure seamless alignment between campaign intent, Tandem execution, and reported outcomes.
• Provide quality review and strategic guidance on client-facing deliverables — ensuring clarity, consistency, and high strategic value in every touchpoint.

Internal Contribution & Organizational Excellence

• Contribute to the evolution of Tandem’s measurement standards, reporting templates, and omnichannel best practice frameworks.
• Mentor Strategy Managers and junior team members, sharing measurement expertise and omnichannel knowledge to elevate team capabilities.
• Support the development of internal IP, playbooks, and reusable solution accelerators that improve speed and quality of client delivery.
• Participate in new business development by contributing to proposals, pitch decks, and solution design for prospective pharmaceutical clients.

Qualifications

Experience & Expertise

• 7–9 years of experience in omnichannel strategy, CRM measurement, marketing analytics, or digital marketing strategy, with a strong focus on pharmaceutical and life sciences clients.
• Deep understanding of HCP and patient journeys, CRM platforms, marketing automation, paid media, and omnichannel execution across field and non-personal promotion.
• Demonstrated ability to design measurement frameworks, define KPIs, and translate data into strategic narratives that drive client decisions.
• Experience working with or within data and technology platforms in pharma omnichannel contexts (CRM, CDP, AI decisioning, programmatic, EHR, HCP-level analytics).
• Familiarity with Tandem or similar HCP-level omnichannel platforms is a strong advantage.

Skills & Competencies

• Strong consultative approach — able to diagnose client needs, frame strategic options, and guide decision-making with confidence and clarity.
• Exceptional storytelling and data communication skills — translating complex analytics into clear, executive-ready narratives and presentations.
• Strong Excel skills including data modeling, table management, and performance analysis; fluency in building high-quality PowerPoint presentations.
• Proven ability to lead client-facing conversations at senior levels — QBRs, strategic reviews, solution design sessions, and executive briefings.
• Highly collaborative — comfortable working across Strategy, Account, Analytics, CRM Ops, and Client Solutions in a fast-paced, matrixed environment.
• Detail-oriented with strong organizational skills and the ability to manage multiple client relationships and workstreams simultaneously.
• Adept at simplifying complexity — making data, technology, and omnichannel strategy accessible and compelling for non-technical stakeholders.

Education

• Bachelor’s degree required, preferably in Marketing, Communications, Analytics, Life Sciences, or a related field.
• Advanced degree or relevant industry certifications (e.g., CRM, analytics, digital marketing) a plus.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.