Senior Director Marketing Strategy

Company Description

BioPharm Communications is the leading third-party medical communications provider and omnichannel partner for the life sciences industry. BioPharm specializes in creating meaningful connections with healthcare professionals (HCPs) to improve patient outcomes.

At the core of BioPharm’s offering is Tandem, a proprietary data and technology platform. Tandem is the operating system behind everything the organization delivers — enabling intelligent, data-driven omnichannel strategies that reach and engage HCPs with precision. From HCP-level segmentation and affinity-based content personalization to 1:1 omnichannel activation, AI-driven decisioning, and performance optimization, Tandem ensures every campaign is actionable, scalable, and built to deliver measurable results.

Position Overview:

Role: Senior Director Marketing Strategy

The Senior Director, Marketing Strategy will be responsible for developing and executing a comprehensive marketing strategy that align with our overall business objectives, across units. This person will play a critical role in shaping and driving initiatives to enhance brand visibility, credibility, engage customers, and drive business growth.

Duties And Responsibilities

• Leads the development of the overall marketing strategy
• Helps define and create a thought leadership framework that builds trust, confidence, and excitement in the market place for our products and services
• Collaborates with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan
• Conducts market research and analysis to identify trends, competitive landscape, and opportunities for growth
• Develops and implements a comprehensive marketing plan with clear objectives, target audience identification, and key performance indicators (KPIs)
• Implements analytics and segmentation driven campaign frameworks that embed testing to enhance and inform the demand generation process including response and conversation rates
• Drive continued optimization of campaigns through ongoing market analysis, testing, and voice of customer feedback integration
• Works closely with executive leadership to provide insights and recommendations on market dynamics and potential business opportunities
• Oversees the development and maintenance of each unit brand, ensuring consistency across all channels
• Collaborates with creative teams to develop compelling messaging and creative
• Collaborates with Client Solutions, Creative, Product, and other departments to ensure marketing strategies align with overall business objectives
• Fosters a creative and collaborative work environment, encouraging teamwork, professional growth, and knowledge sharing among team members
• Performs other duties as assigned

Knowledge And Skills

• Knowledgeable in utilizing CRM marketing systems, technologies, strategies, and processes that help manage relationships with existing and potential customers
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans
• Excellent leadership and communication skills with the ability to influence and collaborate across levels
• On the cutting edge of digital marketing trends and tools
• Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously
• Strong analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel
• Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook

Experience And Qualifications

• Bachelor's degree in Marketing, Business, or a related field; required. Advanced degree preferred.
• 5 years in senior marketing role with a focus on strategy and planning required
• 3-5 years managerial experience.
• Demonstrated success in developing and executing effective marketing campaigns

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.