Senior Director Marketing Strategy

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that is bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams and be responsible for the outcomes while our leaders support and mentor you.

We are a profitable rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

If this excites you, then apply below.

Senior Director, Marketing & Strategy

The Senior Director, Marketing Strategy will be responsible for developing and executing a comprehensive marketing strategy that align with our overall business objectives, across units. This person will play a critical role in shaping and driving initiatives to enhance brand visibility, credibility, engage customers, and drive business growth.

Duties And Responsibilities

• Leads the development of the overall marketing strategy
• Helps define and create a thought leadership framework that builds trust, confidence, and excitement in the market place for our products and services
• Collaborates with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan
• Conducts market research and analysis to identify trends, competitive landscape, and opportunities for growth
• Develops and implements a comprehensive marketing plan with clear objectives, target audience identification, and key performance indicators (KPIs)
• Implements analytics and segmentation driven campaign frameworks that embed testing to enhance and inform the demand generation process including response and conversation rates
• Drive continued optimization of campaigns through ongoing market analysis, testing, and voice of customer feedback integration
• Works closely with executive leadership to provide insights and recommendations on market dynamics and potential business opportunities
• Oversees the development and maintenance of each unit brand, ensuring consistency across all channels
• Collaborates with creative teams to develop compelling messaging and creative
• Collaborates with Client Solutions, Creative, Product, and other departments to ensure marketing strategies align with overall business objectives
• Fosters a creative and collaborative work environment, encouraging teamwork, professional growth, and knowledge sharing among team members
• Performs other duties as assigned

Knowledge And Skills

• Knowledgeable in utilizing CRM marketing systems, technologies, strategies, and processes that help manage relationships with existing and potential customers
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans
• Excellent leadership and communication skills with the ability to influence and collaborate across levels
• On the cutting edge of digital marketing trends and tools
• Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously
• Strong analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel
• Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook

Experience And Qualifications

• Bachelor's degree in Marketing, Business, or a related field; required. Advanced degree preferred.
• 5 years in senior marketing role with a focus on strategy and planning required
• 3-5 years managerial experience.
• Demonstrated success in developing and executing effective marketing campaigns

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.