What are the responsibilities and job description for the eCommerce Sales Analyst position at INCPG?
eCommerce Analyst
- Responsible for the coordination between internal sales and marketing teams with key agency support teams
- Work with teams to drive growth on E-commerce platforms
- E-commerce expert for internal teams
- Manage ROAS and KPIs to ensure efficient spending
- Shopper Marketing Budget management
- Deduction/payment management –
- Enter TPM Promotional Planning
- Key Retailer Shopper marketing programs
- Amazon
- Enter TPM Promotional Planning
- Monthly reporting
- Weekly calls with Agency partners
- Manage development of eCommerce content and assortment with Marketing teams
- Work cross-functionally with trade to align shopper marketing programs with promotional events – manage event calendars
- Forecast volume lift for shopper marketing events and submit to Sales Operation
- Consumer Packaged Goods or Grocery Retail Sales Analysis