What are the responsibilities and job description for the Performance Marketing Manager position at Inbolt?
Responsibilities
Job description
Inbolt values end-to-end ownership, high rigor, and a genuine curiosity in the product we build.
What we are looking for
Inbolt is a robotics software company on a mission to build generalist intelligence for industrial robots, making automation accessible across manufacturing.
Since launch, we’ve deployed our software on over 200 robots across 100 plants worldwide. Having raised €20M to date, we’re headquartered in Paris, with offices in Detroit, MI and Tokyo, Japan. We partner with leading manufacturers across every major vertical — electronics, household appliances, aerospace, automotive, and more.
Learn more about us here.
Job description
- Plan, launch, and optimize paid campaigns across Google, LinkedIn, and other relevant channels (including ABM campaigns against our target account list)
- Own budget allocation and report on ROI, CAC, and pipeline contribution
- Own website SEO optimization
- Build and run testing frameworks across creative, targeting, and landing pages
- Set up tracking, attribution, and reporting infrastructure
- Manage CRM and website integrations
- Brainstorm with the Head of Marketing on content and brand to build high-converting campaigns
- Manage vendor and agency relationships as needed (outsourcing is always second resort at Inbolt)
- Lay the groundwork for a performance marketing team as headcount grows
- Work alongside the sales team to generate the pipe required
- Role : Performance marketing manager
- Direct report: Head of Communication & Marketing
- Team: Marketing
- Location: US, Detroit or Remote
- Start date: ASAP
- Contract: Full time
- 📈 Stock-options package
- 🤝 Team-building events & off-sites
- 🩺 Health coverage
Inbolt values end-to-end ownership, high rigor, and a genuine curiosity in the product we build.
What we are looking for
- 4-7 years in performance/growth marketing in a B2B scale up
- Track record owning paid media budgets and hitting CAC/pipeline targets
- Strong with attribution, analytics tools, and testing methodology. Hands-on with Google Ads, LinkedIn Campaign Manager, HubSpot, and GA4.
- ABM experience is a real plus.
- Comfortable being the first and only person on the function — self-directed, builder mindset before building a team
- AI first mindset, comfortable using and building AI tools to increase your output and iterate faster
- First call with Ines
- Case study / Technical interview with Albane
- Stakeholder interview with Carl & Rudy
- Reference checks
Inbolt is a robotics software company on a mission to build generalist intelligence for industrial robots, making automation accessible across manufacturing.
Since launch, we’ve deployed our software on over 200 robots across 100 plants worldwide. Having raised €20M to date, we’re headquartered in Paris, with offices in Detroit, MI and Tokyo, Japan. We partner with leading manufacturers across every major vertical — electronics, household appliances, aerospace, automotive, and more.
Learn more about us here.