What are the responsibilities and job description for the Field Marketing Manager position at Inbenta?
About Inbenta AI
At Inbenta AI, we specialize in making AI simple and impactful for businesses around the world. For more than 20 years, our advanced AI platform has broken down data silos, creating faster, more accurate responses for customers and employees. With tailored solutions spanning enterprise agentic AI, intelligent knowledge engineering, search optimization, and enterprise workflow automation, Inbenta works with industries like banking, retail, technology, and healthcare to deliver cost savings, improved satisfaction, and scaled-up operations.
Job Description:
Inbenta is a global leader in AI-powered customer interactions. We are searching for a Field Marketing Manager who can turn our marketing campaigns into revenue.
You will own our field marketing strategy. You'll manage the plan, the budget, and the outcomes for in-person and virtual programs. You'll work closely with our sales and partnership teams to focus every marketing dollar on engaging target enterprise accounts, closing deals faster, and establishing Inbenta as an industry leader.
This is not just an events role. This is a strategic position for a marketer who obsesses over pipeline and creates experiences that convert to sales opportunities. If you naturally take ownership of the outcome and you thrive on seeing your work convert to measurable pipeline, this role is for you.
Key Responsibilities
At Inbenta AI, we deliver AI products that work, and because of that, we solve enterprise challenges and help organizations achieve results. As the Field Marketing Manager, you'll be a key player on our marketing team and important to the sales effort. You'll have the autonomy to build and shape our field marketing function and make a direct impact on company growth. We're advancing AI technology, and you'll bring our story to the market. This is an opportunity to combine field marketing expertise with data-driven marketing to help shape the future of enterprise AI.
We offer competitive salary, comprehensive benefits, and a culture that values creativity, accountability, and results.
*By submitting your application, you acknowledge that you have read and understood our Applicant Privacy Policy. Your personal information will be processed for recruitment and hiring purposes, in accordance with applicable data protection laws. Where required by law, you consent to the processing of your personal information as described in that policy.
At Inbenta AI, we specialize in making AI simple and impactful for businesses around the world. For more than 20 years, our advanced AI platform has broken down data silos, creating faster, more accurate responses for customers and employees. With tailored solutions spanning enterprise agentic AI, intelligent knowledge engineering, search optimization, and enterprise workflow automation, Inbenta works with industries like banking, retail, technology, and healthcare to deliver cost savings, improved satisfaction, and scaled-up operations.
Job Description:
Inbenta is a global leader in AI-powered customer interactions. We are searching for a Field Marketing Manager who can turn our marketing campaigns into revenue.
You will own our field marketing strategy. You'll manage the plan, the budget, and the outcomes for in-person and virtual programs. You'll work closely with our sales and partnership teams to focus every marketing dollar on engaging target enterprise accounts, closing deals faster, and establishing Inbenta as an industry leader.
This is not just an events role. This is a strategic position for a marketer who obsesses over pipeline and creates experiences that convert to sales opportunities. If you naturally take ownership of the outcome and you thrive on seeing your work convert to measurable pipeline, this role is for you.
Key Responsibilities
- Own the Field Marketing program:
- Manage a field marketing budget and deploy resources to maximize qualified leads.
- Work as a strategic business partner to the Direct Sales and Channel/Partner Sales.
- Collaborate with sales leadership and Account Executives to identify target accounts, define regional priorities, and build campaigns that align to sales goals.
- Run event experiences that deliver value:
- Own event execution. Plan and execute all events on the calendar, in-person and virtual, to maximize attendance and generate qualified pipeline.
- Master pre- and post-event marketing. Run strong pre-show outreach to secure meetings. Build a rigorous post-show follow-up process so the sales team acts on every lead quickly. Ensure all event leads are nurtured effectively.
- Manage event logistics, including vendor relationships, digital experiences, shipping, and on-site execution. Deliver a consistent, high-quality brand presence.
- Give the sales team the tools and talking points they need to succeed at events and in follow-up.
- Create multi-touch marketing campaigns:
- Design and execute multi-touch marketing campaigns that support the marketing strategy. Use email, social, and digital ads to increase leads and engagement.
- Use data to improve campaigns:
- Track, measure, and report on all field marketing activities. Focus on key metrics: MQLs, SALs, and pipeline influence.
- Use Salesforce and our HubSpot marketing automation platform to manage campaigns, maintain data quality, and provide visibility into program performance.
- Turn data into insights. Provide clear recommendations to improve future marketing investments and strategies.
- 5 years of experience in B2B field marketing, preferably at an enterprise SaaS or technology company.
- Proven success managing a portfolio of events (in-person, virtual, and executive) with measurable impact on sales pipeline.
- Pipeline-focused mindset: You understand that field marketing exists to generate and close revenue.
- Strong project management and organizational skills. You can manage multiple complex projects at once in a fast-paced environment without missing details.
- Budget management experience. You've been directly accountable for marketing spend and ROI.
- Analytical skills: You're proficient with Salesforce, marketing automation platforms (HubSpot, Marketo), and data analysis tools.
- Strong collaboration and communication skills. You build trusted relationships with sales teams and internal stakeholders.
- Self-starter who takes initiative, anticipates needs, and drives projects from start to finish.
- Willing and able to travel up to 30% to manage and attend key events across North America.
At Inbenta AI, we deliver AI products that work, and because of that, we solve enterprise challenges and help organizations achieve results. As the Field Marketing Manager, you'll be a key player on our marketing team and important to the sales effort. You'll have the autonomy to build and shape our field marketing function and make a direct impact on company growth. We're advancing AI technology, and you'll bring our story to the market. This is an opportunity to combine field marketing expertise with data-driven marketing to help shape the future of enterprise AI.
We offer competitive salary, comprehensive benefits, and a culture that values creativity, accountability, and results.
*By submitting your application, you acknowledge that you have read and understood our Applicant Privacy Policy. Your personal information will be processed for recruitment and hiring purposes, in accordance with applicable data protection laws. Where required by law, you consent to the processing of your personal information as described in that policy.