Sales Manager – Custom Promotional & Souvenir Products

Salary: On-Target Earnings: ~$150,000

• Base performance-based bonus tied to team growth and productivity

Location: Kent, WA (hybrid)

Job Type: Full-time, exempt

Reports to: CEO

Closing Date: Open until filled

COMPANY OVERVIEW

We are a ~$15M custom promotional and souvenir product company with a clear path to $20M growth.

We operate across three brands:

• Arrow Emblems
• Cascadia Apparel
• Impulse Souvenirs

We are known for:

• Best-in-class execution
• High-quality manufacturing (USA China)
• Consistency, transparency, and on-time delivery

Our sales team consists of 9 reps with a mix of industry veterans and developing talent.

THE OPPORTUNITY

We are looking for a hands-on, entrepreneurial Sales Manager to lead and improve our sales operation.

This role is not about maintaining a team, it’s about:

• Driving growth
• Improving rep performance
• Building a more consistent and scalable sales system

You will be responsible for running our Sales Operating System, which includes:

• Account tiering (Tier 1–4)
• Weekly sales cadence
• Rep scorecards
• Account growth strategies
• Stock program expansion

KEY RESPONSIBILITIES - WHAT YOU'LL OWN

1. Run the Sales Operating System

• Lead weekly sales meetings focused on performance and action
• Track and manage rep scorecards (revenue, pipeline, account growth)
• Enforce accountability and performance standards

2. Drive Revenue Growth

• Increase revenue per sales rep
• Improve performance consistency across the team
• Identify and execute opportunities to grow existing accounts

3. Coach and Develop Sales Reps

• Conduct weekly 1:1 coaching sessions
• Improve rep performance in: account development, upselling and cross-selling, pipeline management
• Support both experienced and developing reps

4. Manage Account Strategy

• Ensure all accounts are properly tiered and actively managed
• Drive movement of accounts up tiers
• Focus team efforts on high-value opportunities

5. Expand Stock Program

• Grow adoption of our stock program across key accounts
• Increase order frequency and predictability
• Identify accounts best suited for program-based selling

6. Stay Close to the Market

• Attend trade shows and key customer meetings
• Work alongside reps in the field
• Develop deep understanding of: customers, product mix, buying behavior

7. Collaborate Cross-Functionally

• Align with operations and production to ensure execution
• Communicate customer needs and opportunities internally
• Help balance sales growth with operational capacity

QUALIFICATIONS

Required

• 5 years of sales leadership or senior sales experience
• Experience managing or coaching a team of 10–15 reps
• Background in: promotional products, consumer goods, wholesale / retail sales
• Proven ability to improve team performance (not just personal sales)

Preferred

• Experience in custom products or manufacturing-driven businesses
• Experience working with both retail accounts and distributor channels

KEY ATTRIBUTES

Entrepreneurial & Hands-On

• Willing to be in the field, not just behind a desk
• Comfortable working in a growing, evolving business

Strong Coach

• Able to develop reps at different experience levels
• Gives direct, actionable feedback

Process-Oriented Operator

• Can run a structured sales system
• Brings discipline without overcomplicating

Commercially Minded

• Understands how product, pricing, and assortment drive revenue
• Focused on account growth, not just new business

Accountability-Driven

• Holds team to clear standards
• Focused on results and execution

SUCCESS METRICS (FIRST 12 MONTHS)

• Increase average revenue per sales rep
• Improve consistency across the team
• Drive movement of accounts into higher tiers
• Expand stock program revenue
• Contribute to growing the business from $15M to $20M

WHY THIS ROLE

This is an opportunity to:

• Step into a strong foundation
• Work with a differentiated product and manufacturing platform
• Build a high-performing sales organization
• Play a key role in the company’s next stage of growth

WORK ENVIRONMENT

• Fast-paced office setting with a focus on efficiency and accuracy
• Collaborative environment with regular interactions across various departments

ADDITIONAL INFORMATION

Velociterra offers great benefits including: PTO, health insurance, dental insurance, vision insurance, 401K matching, on-the-job training, and monthly company lunches.  

HOW TO APPLY

Interested candidates should submit their resume and cover letter detailing their relevant experience and why they would be a great fit for this position.

You’ll enjoy working in our safe and inclusive environment. Apply now and come join us!



EOE

Velociterra and its divisions are committed to a diverse and inclusive workplace. Velociterra is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.