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Essential Job Function:
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PRODUCT PORTFOLIO MANAGEMENT (25%)
- Manage assigned product lines, category segments, or product portfolios in alignment with brand strategy and business objectives.
- Support development and execution of product line strategies, assortment plans, lifecycle plans, product roadmaps, and commercialization plans.
- Monitor product performance, assortment productivity, lifecycle status, and portfolio health.
- Identify product gaps, enhancement opportunities, line extension opportunities, and potential rationalization needs.
- Partner with Commercial teams to understand market opportunities, customer requirements, regional needs, and channel feedback.
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BUSINESS GROWTH & PORTFOLIO PERFORMANCE (20%)
- Track revenue, margin, inventory, sell-in/sell-through, and product performance for assigned categories or product lines.
- Analyze portfolio performance to identify opportunities to improve growth, profitability, productivity, and inventory health.
- Partner with Finance, Commercial, Digital Commerce, and Operations to evaluate business performance and recommend actions.
- Support pricing, assortment optimization, product lifecycle decisions, and commercialization priorities.
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CONSUMER INSIGHTS & MARKET OPPORTUNITY (15%)
- Leverage consumer insights, customer feedback, category trends, competitive intelligence, and marketplace research to support product recommendations.
- Translate consumer and market understanding into product concepts, positioning recommendations, and commercialization inputs.
- Monitor competitive activity, category evolution, and emerging marketplace opportunities.
- Serve as a consumer advocate for assigned product lines throughout development and commercialization.
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INNOVATION & PRODUCT DEVELOPMENT SUPPORT (15%)
- Support assigned innovation initiatives from concept through commercialization.
- Develop or contribute to product briefs that define target consumer, consumer need, positioning, product requirements, claims, pricing parameters, and success criteria.
- Partner with Product Development teams to ensure product concepts and requirements are clearly defined and aligned to business objectives.
- Balance consumer needs, product feasibility, market opportunity, and commercial requirements.
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PRODUCT POSITIONING, CHANNEL & COMMERCIAL EXECUTION (15%)
- Develop product positioning recommendations, value propositions, feature-benefit frameworks, claims, and points of competitive differentiation for assigned product lines.
- Translate product features into consumer-relevant benefits and commercial selling points.
- Partner with Commercial and Digital Commerce teams to support channel-specific product, assortment, content, and launch strategies.
- Support commercialization planning, launch deliverables, readiness criteria, risk identification, and cross-functional execution.
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DIGITAL COMMERCE & SHARED SERVICES MARKETING PARTNERSHIP (10%)
- Provide product positioning, product knowledge, consumer insights, and product storytelling inputs to Digital Commerce and Shared Services Marketing teams.
- Support digital merchandising and launch plans that improve discoverability, consideration, and purchase conversion.
- Review product and commercialization materials for alignment with product strategy, product claims, brand intent, and consumer messaging.
- Serve as a product and category resource for assigned portfolios.
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Minimum Qualifications: Knowledge/Skills/Abilities
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- Bachelor’s degree in Business, Marketing, Product Management, Merchandising, Product Development, or related field, or equivalent combination of education and experience.
- Typically 4 to 6 years of experience in product line management, product marketing, brand management, category management, merchandising, product development, or a related commercial/product role.
- Experience supporting or managing product portfolios, assortment plans, lifecycle processes, product launches, and commercialization plans.
- Strong understanding of consumer products, product positioning, category trends, competitive dynamics, and customer/channel requirements.
- Ability to analyze revenue, margin, inventory, product performance, consumer insights, and market data to support recommendations.
- Strong communication skills with the ability to translate product features into consumer benefits and commercial selling points.
- Ability to collaborate cross-functionally with Product Development, Operations, Sourcing, Commercial, Digital Commerce, Finance, and Marketing partners.
- Strong organizational skills with the ability to manage multiple priorities, timelines, product details, and cross-functional deliverables.
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Preferred Qualifications:
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- Experience in sporting goods, health and wellness, fitness, outdoor, footwear/apparel/accessories, or branded consumer products.
- Experience working with global product portfolios or regional commercial teams.
- Experience supporting digital commerce product content, merchandising, or online launch plans.
- Experience developing product briefs, claims, positioning frameworks, and commercialization materials.
- Advanced Excel, PowerPoint, syndicated data, product lifecycle management system, or product information management system experience.
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Education & Experience:
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A bachelor’s degree in Business, Marketing, Product Management, Merchandising, Product Development, or a related field of study OR a combination of education and experience will be considered. Typically requires 4 to 6 years of related experience.
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Relevant Working Conditions & Physical Demands:
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- Observe/Identify: The ability to observe details at close range (within a few feet of the observer).
- Hearing: Ability to effectively communicate with co-workers, customers and vendors.
- Operate: Write, type and use the telephone, copier, and computer systems.
- Stationary position: Must be able to remain in a stationary position 50-75% of the time.
- Mobility: Occasionally move about inside the office to access file cabinets, office machinery, attend meetings, etc.
- Communicate: Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- Move/Transport: Ability to occasionally move boxes weighing up to 25 lbs. across office for various needs with or without accommodations.
- Exposed: Standard climate-controlled office setting.
- Occasional exposure to open air, warehouse setting.
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