What are the responsibilities and job description for the Sales Development Representative position at Impel?
About Impel
We're harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we've become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, we've delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit impel.ai.
Our Values
Relationships - At the heart of everything we do are the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.
Results - We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.
Inventiveness - We don't just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action--pushing boundaries and constantly reimagining what's possible at every turn.
Grit - We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion--no matter what roadblocks we may encounter.
Job Summary And Responsibilities
As a Sales Development Representative (SDR) at Impel, you’ll play an instrumental role in developing new business for our company. You will focus on creating awareness and consideration for Impel’s innovative product suite within the automotive space. By engaging potential clients, qualifying leads, and scheduling demos for our Sales Managers, you’ll set the stage for impactful customer partnerships and long-term success.
We're harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we've become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, we've delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit impel.ai.
Our Values
Relationships - At the heart of everything we do are the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.
Results - We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.
Inventiveness - We don't just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action--pushing boundaries and constantly reimagining what's possible at every turn.
Grit - We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion--no matter what roadblocks we may encounter.
Job Summary And Responsibilities
As a Sales Development Representative (SDR) at Impel, you’ll play an instrumental role in developing new business for our company. You will focus on creating awareness and consideration for Impel’s innovative product suite within the automotive space. By engaging potential clients, qualifying leads, and scheduling demos for our Sales Managers, you’ll set the stage for impactful customer partnerships and long-term success.
- Perform Initial Discovery Calls:Conduct initial discovery calls to engage both inbound and outbound leads, ensuring a clear understanding of their needs and pain points.
- Schedule Demo Appointments:Coordinate and schedule high-quality web-based and in-person demo appointments for Enterprise, Mid-Market, and SMB Sales Managers, aligning client needs with Impel’s solutions.
- Qualify Leads:Identify and qualify leads based on their fit for Impel’s products and services, passing them on to the sales team for deal closure.
- Handle Objections Dynamically:Address and overcome objections from prospects with confidence and professionalism, demonstrating a thorough knowledge of Impel’s value proposition.
- Persistent Follow-Up:Maintain consistent follow-up efforts through calls, texts, emails, and social media to nurture relationships and keep prospects engaged.
- Generate Interest via Outreach:Execute outbound calls, emails, texts, and social media interactions to spark additional interest and uncover new opportunities.
- Research Decision-Makers:Use tools like ZoomInfo and online research to identify and gather contact information for key decision-makers, ensuring targeted outreach strategies.
- Time Management:Successfully manage multiple sales initiatives and campaigns simultaneously, maintaining focus on high-priority tasks.
- Document Outreach Activities:Accurately record all prospecting and outreach activities in CRM systems and sales enablement tools to ensure transparency and effective team collaboration.
- Workload Cadence:Develop and maintain proper cadences for outreach and follow-up activities to optimize efficiency and success rates.
- Track and Achieve Goals:Consistently meet or exceed daily, weekly, and monthly activity and performance goals.
- Educate Prospects:Clearly articulate Impel’s offerings to potential customers, educating them on the business and its benefits, with a focus on delivering value.
- Maintains confidentiality of work-related issues, records, and company information.
- Demonstrates a commitment to Diversity, Equity, and inclusion by treating everyone with respect and dignity, ensuring all voices are heard, and advocating change.
- The ideal candidate is an extremely motivated, self-starter eager to always learn and improve
- Must be able to work effectively in a team environment
- Must have the ability to work a full, 5-day workweek with reliable transportation to downtown Syracuse
- Must maintain the highest level of professionalism and integrity as a representative of the Impel brand