What are the responsibilities and job description for the Director of Marketing (Multi-Location) position at Impact Funeral Partners?
About the Company:
Impact Funeral Partners (IFP) is a fast-growing funeral home organization headquartered in Lehi, Utah. Founded in 2020, IFP was built on a simple but ambitious idea: bring together the best people, practices, and ideas to set the standard of care in the funeral profession. The company is guided by four core values: Seek to Understand, Commit to Excellence, Dare to Lead, and Dream to Impact.
Today, IFP owns and supports 85 funeral home locations across the country. IFP focuses on empowering local operators, providing the people, practices, and infrastructure that let them focus on what matters most: honoring lives and comforting families.
IFP is led by an experienced leadership team with deep roots in funeral service, operations, strategy, and business development. The organization is in an active growth phase, continuing to add partner locations while building the internal systems and infrastructure to support them at scale.
Role Overview:
The Director of Marketing owns the marketing function across 85 funeral home locations, building the systems, strategy, and standardized playbooks that drive consistent local performance at scale.
This role is for a builder who owns both strategy and execution. The Director leads strategy development and designs repeatable, location-customizable marketing models while personally executing high-impact initiatives. They work closely with General Managers to execute playbooks locally, and partner with the Chief Business Officer to set direction and drive accountability across all markets.
The focus of this role is operational excellence, ensuring every location maintains strong digital visibility, earns consistent reviews, and competes effectively in its local market. Success means building a marketing infrastructure that doesn't require reinvention market by market but is flexible enough to be used in each community we serve.
Key Responsibilities:
- Define and own the marketing strategy across all locations, segmented by market type and competitive need.
- Build and support execution of standardized playbooks for Google Ads, Google Reviews, SEO, social media, and review generation that are repeatable and customizable by location.
- Partner with website vendors to maintain consistent, high-quality location pages to enhance online engagement and lead generation
- Own and track key marketing KPIs, including review volume and ratings, cost per lead in paid markets, social media consistency, and location-level compliance
Qualifications:
- 5 or more years in marketing, digital execution, and or multilocation brand support
- Experience in multi-location businesses, funeral service, healthcare, hospitality, or other high touch service industries is preferred
- Ability to produce and guide brand-aligned content
- Comfortable balancing daily hands-on execution with guiding broader strategic planning
- Proficiency with Meta Business Suite, Google Ads and Business Profile, SEO, analytics tools
- Strong organizational, communication, and problem-solving skills. Must be comfortable supporting teams across many locations
Pay: $100,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $100,000 - $120,000