Associate Director, Product Marketing (US)

Location of role Gaithersburg, MD

Department Commercial

Key Responsibilities MAIN PURPOSE OF JOB

Reporting to the Head of US Marketing, the Associate Director, Product Marketing is responsible for developing and delivering comprehensive Digital Marketing and Patient Marketing plans for KIMMTRAK (tebentafusp) for both currently approved and future indications. This role will collaborate with cross-functional teams including insights, medical affairs, and market access, as well as manage and partner with key external agencies.

Key Responsibilities

• Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., healthcare professionals, patients, KOLs, allied health professionals)
• Leverage insights to inform stakeholder segmentation, optimize marketing spend, and target customer segments
• Oversee non-personal promotion (NPP) strategy and ensure coordination with broader marketing strategies
• Drive adoption of new digital marketing and AI capabilities to advance brand objectives and improve marketing effectiveness
• Ensure messaging and tactical execution is with brand objectives and channel strategies
• Partner with internal stakeholders to develop and deliver impactful customer-facing content
• Manage key vendor relationships and budgets, including the promotional agency of record
• Maintain deep knowledge of disease state, competitive and market dynamics, informing potential pivots in strategic and executional approach as needed
• Establish campaign goals and metrics, and collaborate with Insights to measure performance and drive ongoing optimization
• Foster trust and reinforce the strong culture across the US marketing team and with partners throughout the organization
• Ensure compliance with all laws, regulations, and policies that govern Immunocore
  
  

EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS:

• BS/BA degree in related discipline and at least 14 years of related Medical, Scientific or Healthcare experience; or
• Equivalent combination of education and experience
  
  

Experience:

• Experience in product marketing, digital marketing, media planning or market research/analysis in the pharmaceutical or biotech industries
• Biotech / Pharmaceutical Marketing
• Proven track record of developing and executing effective marketing initiatives
• Product launch experience strongly preferred
• Oncology experience strongly preferred
  
  

Knowledge, Skills And Abilities

• Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines
• Comprehensive ability to collaborate with multiple organizational stakeholders
• Advanced talent for blending innovation with pragmatic execution
• Advanced strategic thinking, initiative and creativity
• Established track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
• Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Strong presentation, verbal and written communication skills
• Demonstrated understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
  
  

Annual salary range:

This position is eligible for standard Company benefits, including medical, dental, vision, time off and 401k, as well as participating in Immunocore's annual incentive plans. Incentive plans are contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.

$170,000 - $200,000

About the Company Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry’s most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions.

Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.

At Immunocore, we recognize that our employees are our greatest asset. We value the unique contributions each person brings to our team. By embracing Science, Trust, Respect, Integrity, Diversity, and Entrepreneurship (STRIDE), we create an environment where collaboration thrives, ideas flourish, and transformative changes happen. STRIDE represents more than just letters; it embodies our shared identity and drives our mission. We are dedicated to developing breakthrough therapies that transform patients’ lives, advancing medicine, and supporting one another in these pursuits.

Immunocore is proud to be an equal opportunity employer. As such, we are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.