What are the responsibilities and job description for the Business Development Executive position at iMedia Technology?
iMedia Technology is a managed service provider (MSP) committed to helping small businesses stop feeling worried about their technology and security. Our team provides reliable, long-term IT support with a focus on service, transparency, and doing things the right way. We help entrepreneurs focus on growing their businesses while we take care of the technology behind it.
The role of the Business Development Representative is to generate qualified sales opportunities that lead to new recurring managed services revenue. This role focuses on prospecting, early qualification, and establishing strong relationships with executives across the region.
Responsibilities
- Outbound prospecting, engaging key decision makers, and managing prospects
- Conduct pre-qualification to identify companies that fit iMedia's target client profile
- Prospect new leads through daily cold calls, follow-up calls, email outreach, and LinkedIn messaging
- Make 70 or more daily outbound calls to build pipeline momentum and meet KPI targets
- Serve as the first point of contact for prospects, assess pain points, and determine readiness for IT services
- Target business owners, CEOs, CFOs, and other non-IT executives who influence technology decisions
- Communicate iMedia's value through business-focused conversations around risk, operations, and security
- Identify when to involve leadership team members to support opportunities approaching the closing stage
- Maintain ongoing communication with warm prospects to create awareness and build trust
- Coordinate introductory calls and in-person meetings between qualified prospects and senior leadership
- Develop a referral network with professionals selling into similar industries or client profiles
- Maintain accurate contact and activity records in the CRM
- Track outreach metrics including dials, conversations, and qualified appointments
- Build, maintain, and organize a high-quality prospect list using both cold and warm sources
Requirements
- Hands-on experience with cold calling, LinkedIn outreach, and email prospecting
- Experience using CRM software for managing leads and tracking activity
- Strong communication skills and comfort speaking with executive-level leaders
- Highly organized, persistent, and motivated by measurable activity metrics
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