What are the responsibilities and job description for the GTM Engineer, Business Development position at IM Digital?
GTM Engineer, Senior Business Development Representative
Location: Boca Raton, FL (In-Office)
Reports to: Vice President of Sales
The Opportunity
This is your opportunity to serve as the tactical vanguard of our Go-To-Market architecture, driving the enterprise pipeline for a premier digital consultancy. You will leverage cutting-edge AI workflows and elite partner ecosystems to hunt, qualify, and originate high-stakes engagements with top-tier Retail, Manufacturing, and E-commerce brands.
About IM Digital
IM Digital is a new class of strategic consultancy for world-class brands. Our TotalCare approach has won prestigious awards and industry rankings such as Bloomreach Partner of the Year, Klaviyo Global Partner of the Year, Shopify Platinum Partner, and the Global Adobe Disruptor of the Year. a strategic consultancy for ambitious brands. We actively reject the traditional "agency" model. Instead, we are a firm of operators and strategic advisors who engineer growth. We operate as a championship sports team in a high-stakes, high-reward environment. We are obsessed with delivering TotalCare for our clients, and that starts with the caliber of the enterprise engagements we originate.
Role Description
To operate as a pure outbound hunter and the critical engine of our demand generation strategy. Your singular mandate is to break into enterprise accounts and originate highly qualified, Sales-Accepted Pipeline.
What You'll Architect & Own
- You are the CEO of your pipeline generation. You will orchestrate relentless, multi-channel outbound campaigns (Phone, Email, LinkedIn, Video) directly into the C-Suite and VP-level decision-makers at target enterprise accounts.
- Master and deploy advanced AI sales strategies. You will leverage AI-powered insights, intent signaling, and orchestration platforms connected to our proprietary internal AI agent platform and all integrated into our Hubspot Enterprise CRM to automate account research, personalize cold outreach at scale, and synthesize discovery intelligence.
- You are the guardian of the VP of Sales' calendar. Execute strict, hypothesis-driven qualification frameworks (e.g., MEDDPICC or BANT) on initial calls. Ensure immaculate CRM hygiene in HubSpot before transitioning pristine, vetted deals.
- Collaborate seamlessly across Sales, Marketing, and Partnerships. Leverage intelligence and intent data (6sense, ZoomInfo) alongside insights from top partners (like Shopify, Google Cloud, Klaviyo) to manufacture highly validated targeting for multi-channel outbound campaigns.
- Act as the tip of the spear for all field marketing events. Design and execute hyper-personalized, immediate follow-up sequences to convert marketing intent into live executive briefings.
Experience & Technical Skills
- Senior-level experience in B2B enterprise sales development, specifically hunting six-figure digital transformation, SaaS, or professional services engagements.
- A documented track record of exceeding pipeline generation quotas in a pure outbound capacity.
- Mastery of modern CRM and intent platforms (HubSpot, 6sense, Apollo, ZoomInfo).
- Exceptional written and verbal communication skills, capable of commanding a room (or a Zoom) with executive presence.
The Advisor Mindset
- You possess the strategic intellect to understand complex business problems and the commercial ruthlessness to relentlessly hunt and close pipeline gaps.
- You do not just read scripts; you are relentlessly curious. You practice the art of "Pulling Threads" during discovery to uncover the unknown unknowns of a prospect's business.
- You hold yourself entirely accountable for your outcomes, treating your pipeline as your personal P&L.
Elite Differentiators
- Proven success breaking into the C-suite of Enterprise Retail, Manufacturing, and E-commerce organizations.
- Elite proficiency in designing, prompting, and deploying AI-automated sales workflows for intelligent, hyper-personalized outreach.
- Deep familiarity and prior success leveraging the ecosystems of our core partners (Shopify, Google Cloud, Klaviyo, Bloomreach) to originate enterprise pipelines.
Why IM Digital?
We offer a high-performance environment where exceptional work is recognized and rewarded. You will be backed by a structured 90-day ramp plan designed for your success—from systems and partner certifications to scaling your pipeline targets. We provide competitive healthcare (Dental & Vision), employer-matched retirement savings, flexible PTO, an office stipend, Apple gear, opportunities to travel to major industry conferences and events across the country and occasionally internationally, and continuous personal development opportunities, including pathways to graduate into sales, partnerships, or marketing.
Equal Employment Opportunity
IM Digital is committed to diversity and inclusion. We are an equal opportunity employer and welcome applicants from all backgrounds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.