VP, Product Marketing-GTM Enablement & Training

at EDB in Boise, Idaho, United States

Job Description

A Little About Us

EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. For more information, visit www.enterprisedb.com

Candidate Note: This position is 100% remote for candidates based in the US****

We are seeking a seasoned executive to lead our global Product Marketing, Go-to-Market (GTM), and Sales Enablement functions. Reporting to the Chief Product Officer, this leader will own how we position our data and AI platform in the market, how we launch and scale revenue across customer segments, and how we equip our sales and partner ecosystem to win.

This is a high-visibility role for a senior leader who has built and scaled Product Marketing and GTM organizations within the database, data infrastructure, or broader enterprise software industry. You will partner closely with Product Management, Sales, Customer Success, and Engineering to translate deep technical capability into clear customer value, predictable pipeline, and market leadership.

Your impact will be :

Product Marketing & Positioning

Define and evolve the company’s positioning, messaging, and narrative across product lines, audiences (developers, DBAs, data architects, CIOs, CDOs), and competitive contexts.

Lead market segmentation, ICP definition, buyer/user persona development, and competitive intelligence for the database market (relational, distributed, cloud-native, AI/vector, analytics, etc.).

Work on the analyst relations and influencer strategy; serve as a credible spokesperson with Gartner, Forrester, IDC, and the technical press

Go-To-Market Strategy & Execution

Build and operate the end-to-end GTM motion across sales-led, and partner-led channels. PLG experience a bonus since we will lean more in that direction for future offerings.

Lead product launches and category-defining campaigns from strategy through cross-functional execution and measurement.

Partner with Demand Generation to translate positioning into pipeline; own GTM contribution to revenue targets.

Define and refine the GTM playbooks for new markets, new segments (mid-market through Global 2000), and new products.

Sales & Partner Enablement

Build a world-class enablement function covering onboarding, ongoing skill development, certification, and tooling for direct sellers, SEs, partners, and customer-facing teams.

Leverage AI to scale.Develop role-based curricula and content (pitch decks, demos, battlecards, ROI tools, technical whitepapers, customer stories) that measurably improve win rates, ramp time, and deal velocity.

Establish enablement KPIs and a closed-loop feedback system between Sales, Product Marketing, and Product.

Leadership

Recruit, develop, and retain a high-performing global team of product marketers, GTM leads, and enablement professionals.

Set the operating cadence and metrics for the function; report regularly to the executive team and board.

What you will bring:

10 years of progressive experience in product marketing, GTM, and/or enablement leadership roles within enterprise software, with at least 5 years at the VP level leading multi-disciplinary teams.

Deep, demonstrable experience in the database, data platform, or data infrastructure space – examples include relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL, cloud data warehouses, streaming, vector/AI databases, or related data tooling.

Track record of driving meaningful revenue and category outcomes – not just shipping launches and content, but moving pipeline, win rate, ARR, and market perception.

Fluency in selling to and marketing for technical buyers (developers, DBAs, platform engineers, data and infrastructure leaders) as well as economic buyers in the enterprise.

Experience operating across multiple GTM motions: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (hyperscalers, SIs, ISVs).

Strong analyst relations track record with Gartner, Forrester, and similar.

Excellent executive communication skills; comfortable presenting to boards, customers, analysts, and large internal audiences.

Experience leading globally distributed teams across the Americas, EMEA, and APAC.

Bachelor’s degree required; MBA or advanced technical degree a plus.

What will set you apart:

Experience scaling a company through a meaningful growth inflection (e.g., $50M ? $250M ARR, IPO, or major category transition).

Background that combines both open-source and commercial software GTM.

Prior hands-on technical experience (engineering, DBA, solutions architecture) that informs your marketing instincts.

EDB is committed to supporting our employees’ overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2026! Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.

We know it takes a unique mix of people and skills to help us in our mission to supercharge Postgres, and we understand that not everyone will check every box. We’d love to hear from you and we want you to apply!

EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company’s integrity.

EDB does not seek or accept unsolicited resumes or CVs from recruitment agencies. EDB and its affiliates are not responsible for, and will not pay, any fees, commissions, or any other similar payment related to unsolicited resumes or CVs except as required in a written signed agreement between EDB and the recruitment agency or party requesting payment of a fee.

\#LI-Remote