What are the responsibilities and job description for the Healthcare Business Development Representative (Home Care Sales) position at iCare Health Care Services?
About Us
iCare Health Care Services is a growing, relationship-driven home care agency serving seniors throughout Southeastern Wisconsin. We provide compassionate, high-quality care that allows individuals to remain safely at home.
We are expanding and seeking an experienced healthcare sales professional to grow referral partnerships and drive new client acquisition.
This is a performance-driven, revenue-generating role — not a marketing assistant position.
Position Summary
The Community Outreach & Business Development Representative is responsible for:
- Building referral relationships
- Generating qualified leads
- Conducting client consultations
- Closing service agreements
- Driving monthly revenue growth
This is a field-based role requiring strong relationship-building and closing skills.
Key Responsibilities
Relationship Development
- Conduct 20–25 in-person facility visits per week
- Build relationships with discharge planners, case managers, social workers, and executive directors
- Schedule and conduct presentations and lunch-and-learns
- Maintain bi-weekly follow-up with priority referral partners
- Represent iCare at networking and community events
Lead Generation & Sales
- Conduct consultations (in-person or virtual)
- Present service plans and pricing
- Address objections and educate families
- Close service agreements
- Ensure CRM documentation accuracy
- Follow up on inquiries within 24 hours
Pipeline & Performance
- Maintain at least 15 active qualified opportunities
- Submit weekly activity reports
- Participate in weekly sales meetings
- Meet or exceed monthly revenue targets
Qualifications
Required:
- 2–3 years of healthcare, home care, hospice, or medical sales experience
- Proven track record of building referral relationships
- Demonstrated ability to close service-based sales
- Strong presentation and communication skills
- Self-motivated and results-driven
- Valid driver’s license and reliable transportation
Preferred:
- Experience in Wisconsin healthcare market
- Existing referral relationships in assigned territory
- CRM experience
Why Join iCare?
- Growing organization with expansion opportunities
- Relationship-based sales model (not cold corporate selling)
- Leadership access and support
- Opportunity to make meaningful impact in families’ lives
- Performance-driven earning potential
If you are a motivated healthcare sales professional ready to build strong referral partnerships and drive measurable revenue growth, we encourage you to apply.
Job Types: Full-time, Part-time, Internship
Benefits:
- Flexible schedule
- Work from home
Application Question(s):
- How many years of healthcare or home care sales experience do you have?
- Are you comfortable conducting 20–25 in-person visits per week?
- What was your average monthly sales production in your last role?
- Have you built referral relationships with hospitals, senior communities or assisted living facilities?
Work Location: Hybrid remote in Wauwatosa, WI 53222