Business Development Analyst - Non IT

Position Overview

The Business Development/Marketing Research Analyst - Non IT supports business development, marketing, and client engagement initiatives through market research, CRM management, and strategic content creation. This role is ideal for a marketing-savvy B2B/B2G researcher who enjoys investigating markets, following trends, understanding target audiences, shaping messaging, and supporting campaigns that drive growth.

The ideal candidate brings 5 to 7 years of experience in research, content development, client engagement strategy, and CRM management, along with strong organizational skills and a passion for uncovering trends and telling stories that resonate with our public and private sector partners.

This role would be a hybrid position 1-2 days in office if local to Ashburn, Va. Candidates not local to Ashburn, VA will have some required travel for in-person sessions.

Key Responsibilities/Duties

Market Research

• Conduct research to identify industry trends, client needs, and competitive positioning.
• Utilize market intelligence platforms to search and determine attractiveness of forecasted (pre-RFP) opportunities.
• Support opportunity identification and qualification with competitive, gap, and SWOT analyses, client segmentation, and competitor tracking efforts. Assist in pricing strategy development by gathering and analyzing market and competitor data.
• Research, report on, and maintain efforts to engage potential teaming partners, subcontractors, events and conferences.
• Research, identify, and monitor industry trends and relevant news.

Client Relationship Management & Engagement

• Manage the company’s CRM and pipeline management system, ensuring opportunities are entered, updated, communicated, advanced, and archived.
• Manage inquiries sent via company website.
• Support client engagement activities, including customer satisfaction surveys. Support efforts to gather and analyze client feedback to inform future marketing and business development strategies.

Marketing Strategy & Content Development

• Develop engaging and effective marketing strategies, messaging, and tactics to support business development efforts.
• Create compelling content that connects company objectives with audience needs, including white papers, case studies, blog posts, social media posts, and web content.
• Perform operational aspects of marketing efforts, including digital advertising, social media posting, scheduling, vendor coordination, and SEO tasks.
• Assist with scheduling, administering, and tracking marketing campaigns and events/conferences.

Performance Tracking & Analytics

• Track and monitor marketing performance metrics, including engagement, visibility, and client feedback. Analyze and provide recommendations based on marketing data to optimize channel strategies and refine content.

Qualifications

• Bachelor’s degree in a relevant field, such as marketing, journalism, market research, or business, is required. Candidates who are near completion of their degree may also be considered.
• 1 year experience in business development processes (identifying and qualifying opportunities, managing CRM) for an engineering or construction contractor serving government clients.
• Proficiency in CRM management, ensuring effective tracking, analysis, and optimization of business development activities.
• B2B experience. Strong preference for candidates with experience in B2G/government, construction/architecture/engineering, and energy sectors.
• Spanish fluency is a plus.

Key Skills/Competencies for this position

• Intellectual curiosity; attention to detail; strong communication, analytical, and problem-solving skills; and a solution-oriented mindset are musts for this position.
• Strong ability to work both collaboratively and independently, contributing to a positive, informed, and productive team environment while also taking initiative, managing tasks with minimal oversight, and proactively identifying ideas and seeking solutions.
• Strong time management skills; able to prioritize workload to meet deadlines and deliver high-quality work. Ability to balance multiple tasks, maximize productivity, and proactively communicate when support or adjustments are needed.
• Experience with market intelligence tools, such as GovWin, EzGovOpps, and BidPrime and with CRM systems such as NextStage (company’s system), Hubspot, or Microsoft Dynamics Sales.
• Ability to understand B2B/B2G industry dynamics, market drivers, and key success factors related to professional and technical services.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Strong organizational skills, with the ability to track and report performance metrics.

Additional Details:

• Travel Required: anticipated up to no more than 10%.
• For candidates local to Ashburn, VA: this role would be a hybrid position with 1-2 days in office
• For candidates not local to Ashburn, VA: this is a remote position with some required travel for in-person sessions.