What are the responsibilities and job description for the B2B Website Optimization Specialist position at Ibotta?
Ibotta is seeking a B2B Website Optimization Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is pivotal in transforming the Ibotta website into a high-converting engine that drives growth through Account-Based Marketing (ABM) and self-serve sign-up flows. The ideal candidate will have a deep understanding of B2B marketing strategies and a proven track record of building, testing, and optimizing high-impact web experiences that generate and nurture high-quality leads.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
What you will be doing:
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details:
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
#BI-Hybrid
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
What you will be doing:
- Build and optimize campaign-specific landing pages and self-serve sign-up flows to support multi-channel marketing campaigns.
- Design and execute continuous A/B tests on website copy, layouts, and CTAs to increase overall conversion rates and move prospects through the funnel.
- Manage conversational marketing tools (e.g., Drift or Intercom) and chat routing logic to capture and qualify high-intent website visitors in real-time.
- Maintain the technical SEO health and speed of the website to ensure high search visibility, mobile responsiveness, and a premium user experience.
- Lead the strategy and execution of the website to serve as a high-converting engine for ABM, utilizing web personalization tools to deliver tailored content for target accounts.
- Oversee the marketing technology stack (e.g., CMS, Google Analytics, heatmapping tools) to ensure data integrity and seamless integration with HubSpot and Salesforce.
- Build and maintain performance dashboards, providing actionable insights on how web behavior and conversion experiments correlate with pipeline growth.
- Partner with internal teams and the B2B Lifecycle team to ensure web experiences align with email and paid media nurture tracks.
- Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.
- 3-5 years of experience in B2B website management, digital marketing, or web operations with a heavy focus on CRO.
- Technical Skills: Proficiency in CMS management (e.g., HubSpot CMS, Contenful), Google Analytics 4, and SEO tools
- Strong understanding of UX/UI principles and a track record of improving site conversion rates.
- Ability to interpret complex data sets to drive website strategy and technical improvements.
- Excellent organizational skills with the ability to manage technical web projects and developer workflows
- Hands-on experience with front-end development and modern web frameworks, including HTML5, JavaScript, TypeScript, React, and Next.js.
- Familiarity with design tools (e.g., Figma, Adobe Creative Suite) to streamline the hand-off between design and development.
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details:
- This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
- Base compensation range: $80,000 - $90,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
- Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
- Applicants must be currently authorized to work in the United States on a full-time basis.
- Applicants are accepted until the position is filled.
- For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
#BI-Hybrid
Salary : $80,000 - $90,000