Event Specialist

Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your Role And Responsibilities

As an Event Specialist, you are a highly organized and proactive marketing professional with experience or a strong understanding of the software technology industry. You thrive in a fast-paced environment, demonstrate a strong sense of urgency, and effectively manage multiple projects and priorities simultaneously. The role is responsible for supporting the planning, coordination, and execution of events, among other responsibilities.

Your Responsibilities Include

• 50% | Event research, planning, execution and project management
• 50% | Operations, budgeting & reporting
• Assist in production of event-based lead generation programs which include National (Tier 1 events), proprietary events and virtual programs
• Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment
• Attend trade shows and events as needed within the North America region (10% - 15% travel)
• Print/ship marketing and promotional materials to events as required
• Schedule appointments and coordinate an event calendar
• Track and manage event program activities, budgets and invoices through Salesforce, Workfront, and Coupa
• Create reporting, event announcements and event recaps which provide executive summaries of events & programs
• Knowledge of Salesforce – building campaigns, reports, dashboards Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution
• Work cross functionally to ensure programs and events stay on task and within budget
• Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.
  
  

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Strong organizational, coordination, and project management skills, with the ability to manage priorities effectively and operate with a strong sense of urgency.
• Assist in developing event strategies that drive business outcomes, including defining event objectives, target audiences, and success metrics.
• Ability to effectively manage multiple priorities and deadlines in a fast-paced environment.
• Exposure to managing end-to-end event processes and tools, ensuring alignment with organizational standards for audit, legal, and financial compliance.
• Strong desire to learn the event discipline and solid collaboration skills to participate in a fast moving team environment.
  
  

Preferred Technical And Professional Experience

• 2-3 years of event management experience in a B2B environment, Technology Software Industry
• Experience working with executives and executive level communication
• Clear and direct communication skills, both verbal and written
• MS Office: Must be proficient in Excel, Word, PowerPoint - to help track budgets and project plans
• Strong administrative and problem-solving skills
• Bachelor’s Degree with marketing or business focus is preferred