What are the responsibilities and job description for the Content Marketing Manager position at IBM?
Introduction
About You
Your role and responsibilities
You are an exceptional communicator skilled at transforming complex ideas into clear, compelling written narratives that resonate with technical and executive audiences. Eager to learn, dive into research, and keep a pulse on market trends, you thrive in technical industries, where translating jargon into impactful, relatable messaging is key. With a proven track record of creating engaging long-form content—such as whitepapers, eBooks, and guides—your work drives results. As a detail-oriented professional, you balance creativity with clarity and precision, ensuring consistency in tone, adherence to brand voice, and alignment with our company’s point of view.
A strategic thinker, you understand the B2B buyer’s journey and know how to tailor content to different audiences and stages of the funnel. Collaborative, curious, and easy to work with, you enjoy partnering with SMEs, product marketing, and GTM teams to align your work with broader business objectives. Self-guided and adaptable, you’re comfortable working with team members across departments to enhance and streamline the content creation process, making a meaningful impact on our content marketing outputs and strategy.
About Us
This position will work within the Growth Marketing team that promotes our Technology Business Management (TBM) solutions. We are a highly collaborative, team-oriented, and results-focused group. This team drives an end-to-end approach, delivering consistent pipeline across the customer journey, including planning, execution, reporting, and continual optimization and improvement. The position reports to the Senior Manager of Content Strategy, under the Global Director of Demand Programs.
What We Want You To Do
Bachelor's Degree
Basic Qualifications
Required technical and professional expertise
About You
Your role and responsibilities
You are an exceptional communicator skilled at transforming complex ideas into clear, compelling written narratives that resonate with technical and executive audiences. Eager to learn, dive into research, and keep a pulse on market trends, you thrive in technical industries, where translating jargon into impactful, relatable messaging is key. With a proven track record of creating engaging long-form content—such as whitepapers, eBooks, and guides—your work drives results. As a detail-oriented professional, you balance creativity with clarity and precision, ensuring consistency in tone, adherence to brand voice, and alignment with our company’s point of view.
A strategic thinker, you understand the B2B buyer’s journey and know how to tailor content to different audiences and stages of the funnel. Collaborative, curious, and easy to work with, you enjoy partnering with SMEs, product marketing, and GTM teams to align your work with broader business objectives. Self-guided and adaptable, you’re comfortable working with team members across departments to enhance and streamline the content creation process, making a meaningful impact on our content marketing outputs and strategy.
About Us
This position will work within the Growth Marketing team that promotes our Technology Business Management (TBM) solutions. We are a highly collaborative, team-oriented, and results-focused group. This team drives an end-to-end approach, delivering consistent pipeline across the customer journey, including planning, execution, reporting, and continual optimization and improvement. The position reports to the Senior Manager of Content Strategy, under the Global Director of Demand Programs.
What We Want You To Do
- Write and edit long-form content such as eBooks, whitepapers, guides, and research-driven blog posts, ensuring technical accuracy and business relevance.
- Collaborate with product marketing, SMEs, and other stakeholders to translate complex topics into clear, engaging, long-form assets tailored to decision-makers.
- Optimize content for lead generation while maintaining tone and adherence to brand guidelines. While not a primary focus, knowledge of SEO is helpful.
- Conduct in-depth research on industry trends, competitive landscapes, and customer challenges to inform content strategy.
- Manage multiple deadlines and content roadmaps, ensuring timely delivery of high-quality materials.
Bachelor's Degree
Basic Qualifications
Required technical and professional expertise
- 3 years of experience in long form writing
- Experience in tech-focused B2B SaaS preferred
- Excellent communication and organizational skills
- Proven ability to work and thrive in a fast-paced environment
- Comfortable managing multiple demands and meeting tight deadlines
- Experience working at a dynamic, enterprise company
- Eager to work proactively and collaboratively with SMEs and executives
- Portfolio of long-form assets (eBooks, whitepapers, blogs, guides)
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