What are the responsibilities and job description for the Social Media Manager position at IBC Roofing?
Job Title: Social Media Manager – Organic Growth
Department: Marketing
Employment Type: Full-Time
In Office
About the Role
We build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts.
What You'll Own
- Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach
- Build and execute a monthly content calendar showcasing our work, our people, and our expertise
- Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish
- Design on-brand graphics, stories, and post layouts
- Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads
- Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community
- Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast
- Coordinate with field crews to capture authentic, in-the-moment jobsite content
- Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution
- Run A/B tests on content formats, posting times, and copy to continuously improve performance
Requirements
- 2 years managing social media for a brand or agency
- Proven organic growth track record - bring the numbers
- Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar)
- Graphic design skills (Canva, Photoshop, or Adobe Express)
- Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms
- Ability to create content in fast-paced, outdoor jobsite environments
- Understanding of YouTube SEO and long-form caption strategy
- Proficient with Meta Business Suite, TikTok Analytics, and similar tools
- Strong written communication skills with the ability to develop and maintain brand voice
- Self-starter who owns their deadlines without micromanagement
Bonus Points
- Experience in construction, roofing, trades, or home services
- Photography skills or drone footage experience
- Paid social experience (Meta Ads, TikTok Ads)
- Google review and reputation management experience
- Knowledge of Google Analytics / GA4
What We Offer
- Competitive salary commensurate with experience (42-46K - bonuses available)
- Health benefits
- Mileage reimbursement for jobsite visits
- Creative autonomy to build a social presence from the ground up
- Direct access to leadership - your ideas get heard
- Real growth potential as the company scales
Salary : $42,000 - $48,000