What are the responsibilities and job description for the Marketing Internship position at I.M.P.?
I.M.P.’s marketing internship provides a learning platform for those interested in promoting live concerts and events. This internship will help participants gain knowledge and experience while providing a unique working environment. Interns will work with the marketing department to execute effective and creative marketing campaigns resulting in ticket and merch sales, increased community presence, and heightened brand recognition. We expect all interns to have a professional and positive attitude, an open mind, and a willingness and desire to learn the ins and out of concert promotions.
As an intern at I.M.P. you will acquire knowledge regarding concert production with a focus on marketing and promotions. You will assist the marketing department in and out of the office, interacting with the music and fans alike.
Duties & Responsibilities – You may encounter some, none, or all these activities.
- Contributing to our marketing initiatives by researching histories, upcoming releases, press and interviews of our performers
- Review company social channels and websites with pertinent show information, biographies, and press photos
- Coordinate and maintain our street team calendar and activations
- Organize and install promotional posters and fliers at each of our venues
- Visit and mail retail partners to drop off marketing materials
- Creative writing and brainstorm ideas to market and promote upcoming shows (ticket giveaways, video content, etc.
- Contribute to on-sale and maintenance marketing plans for the department (identifying potential promotional partners and affinity shows in the market)
- Attend I.M.P./ Merriweather concerts and assist with on-site presence by facilitating our Promotions booth
- Work within Ticketmaster’s backend to analyze and distribute sales reports, contact information, and genre targeting
- Proofing both physical and digital marketing collateral
- Capture content on-site at shows for social channels at least twice a month and create additional content as needed
- Update competitive show calendars
Qualifications:
I.M.P. offers three rounds seasonal internships each year:
- Spring Semester (January – April)
- Summer Semester (May – August)
- Fall/Winter Semester (September – December)
About I.M.P.
Formed in 1980, I.M.P. is an independent, Bethesda, Md.-based concert promoter, event production company and venue owner and operator. I.M.P. owns Washington D.C.'s legendary 9:30 Club, named the Top Club by Rolling Stone, Billboard, and Pollstar, renowned as the premier place to see and hear cutting-edge live music of all varieties. I.M.P. also programs and operates Washington, D.C.'s historic Lincoln Theatre and Columbia, Md.'s renowned and award-winning amphitheater, Merriweather Post Pavilion. In October 2017 I.M.P. opened The Anthem, a state-of-the-art flexible capacity venue on Washington, D.C.'s Southwest Waterfront, to national acclaim with Foo Fighters inaugurating the stage. Foo Fighters then returned in May 2023 to inaugurate I.M.P.'s newest jewel, The Atlantis - a 450-capacity venue built both as an homage to the original 9:30 Club on 930 F St. NW and to the ethos it embodied, as the place "Where Music Begins." Over the last 45 years, I.M.P. has put on more than 20,000 events, hosting millions of music fans. I.M.P. is a founding member of the National Independent Venue Association (NIVA). For more information and a complete schedule of upcoming events, visit https://impconcerts.com.
Salary : $18