Lead Industry Marketing Manager - Cross Industry

The Lead Industry Marketing Manager is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth for a given go-to-market segment or plan area. This role focuses on building comprehensive go-to-market strategies establishing audience-specific thought-leadership initiatives and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. The Industry Marketing Manager collaborates with sales leaders field marketing portfolio marketing and integrated marketing to plan and execute go-to-market and plan area campaigns

Operate as a trusted advisor to business leaders and sales; lead the development, execution and management of the most complex and high risk marketing strategies and campaign themes
• Partner with other marketing and sales areas, such as demand creation, sales enablement and market intelligence, to ensure effective execution of campaign programs
• Develop and manage marketing plan and budget in support of sales goals
• Own and promote the marketing plan; this includes, but is not limited to: market analysis, budget management, competitive analysis, segmentation, targeting, positioning, messaging, content plan, awareness, demand generation, product launch management, & customer marketing
• Forecast, measure, analyze and report on the impact of programs; use this information to develop and lead recommendations and program modifications
• Research, design and manage live events that support the marketing campaign theme; ensure there is a cohesive pre-event, at-event and post-event strategy
• Evaluate, select and manage vendors that contribute to local demand creation programs, including event venues and services, digital marketing agencies, direct mail providers and list brokers
• Educate sales on new and planned global, regional and local marketing activities
• Develop value-based social media plans in partnership with Corporate Communications team
• Maintain comprehensive knowledge library of marketplace trends, marketing content and messaging, value propositions, customers, partner network and company software solutions as relevant to the sales and marketing of solutions
• Operate as an innovative thought leader among the team; contribute significantly to the overall growth and quality of the department
• Mentor, coach and train other team members
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland's Information Systems Security Policy

• Bachelor's degree in Marketing or industry-related field
• Significant marketing experience in high-tech business-to-business environment
• Experience developing marketing plans and budgets
• Expertise in preparing, presenting, advocating and defending innovative ideas in group settings within cross-functional teams
• Microsoft Windows and Office proficient
• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
• Excellent collaboration skills, applied successfully within team as well as with other areas
• Highly organized and experienced at successfully multi-tasking
• Self-motivated with the ability to complete projects in a timely manner with minimal oversight
• Keen attention to detail
• Up to 40% travel time required
• Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job

The salary range for this role is $115,000 - $125,000. The listed salary range represents a good faith estimate at the time of posting. The listed range may be adjusted in the future based on business needs. Actual compensation will be based on job-related factors including, but not limited to, qualifications, skills and experience.