What are the responsibilities and job description for the Digital Marketing Specialist position at Hybrid?
Digital Marketing Specialist
Work on meaningful paid marketing campaigns with us at Hybrid: the global growth engine for education
Location: Philadelphia
Job Type: Permanent position, full time
The Role:
You’ll take ownership of optimising paid search, social, and programmatic campaigns, managing large-scale activity across all three channels for our Higher Education clients.
This role would suit an existing Paid Media Executive, or a marketer with hands-on paid media experience in Google Ads (GA4), Meta, LinkedIn etc, who is looking to work on high-budget campaigns and gain broader exposure across key areas of paid media in a fast-paced, varied role.
Hybrid is a full-service marketing partner for the education sector – backed by unrivalled insight, advanced technology, and AI-driven enrolment strategies. With experts across six countries, our integrated marketing solutions help education brands grow worldwide
The Opportunity:
Join our award winning Digital team! Where you will gain exposure globally, across our 5 offices, but also exposure to wider workings of Paid Media. We are looking for someone to handle full paid media campaign management for global clients, and everything else that comes along with it. This role would be great for a current paid media or performance executive looking to unleash their expertise in a new role but also step up - working with six figure budgets across multiple clients!
- Be a performance expert, managing campaigns around Search, Social & Programmatic to deliver real value.
- Creating high quality analysis that breaks the data down to become easily digestible for key stakeholders.
- Do you want to develop your channel expertise to include new channels and adding another string to your media bow? Kickstarting international campaigns & working in new media markets is a key part of the role - training will be provided in these areas.
The day-to-day:
- Plan, write and launch paid media campaigns that perform & provide the results.
- Providing a consistent output of campaign builds, analysis and thinking outside the box to drive high levels of innovation.
- Disciplined daily management of all paid media campaigns.
- Tracking digital KPI’s to measure campaign performance.
- Maintaining our strong relationships with Google & Facebook.
- Produce detailed and accurate client reports and competitor analysis.
- Demonstrate a strong understanding of clients’ accounts to identify trends or issues to raise them with the wider team.
- Be responsible for time keeping and ensuring in-house budgeting and time management software is updated daily.
- Optimise and improve client’s advertising campaigns using the agency’s market-leading technologies.
- Support the Digital Director with research, insight and support around data that lead to effective cross-channel media strategies and tactics.
What we need from you:
- Good technical knowledge of Paid Search & Social, at a minimum Google Ads & Facebook Ads.
- Passionate about media & marketing (like us!).
- Strong work ethic.
- Highly analytical and data driven.
- Strong excel skills.
- Team player, who works well internally and across multiple teams.
- Ability to analyse data and identify trends in customer behaviour.
Benefits:
- Work for a global market leader with a new office in the heart of Philadelphia
- Huge potential for progression in line with our ambitious growth plans
- Internal mobility options and established career paths
- Generous PTO entitlement
- Comprehensive Health, Vision, and Dental insurance
- 401(k) retirement savings plan
Hybrid Media is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued, supported, and empowered to reach their full potential — regardless of background, identity, or circumstance.
We welcome applications from all qualified individuals and believe that a diverse team brings richer perspectives, stronger creativity, and better outcomes for our people and our clients.
If you’re excited about this role but feel you don’t meet every single requirement, we’d still love to hear from you. Please reach out to our Recruitment Team (recruitment@hybrid.co) to discuss your experience or to enquire about other opportunities across our growing business.