Director of Sales and Events

Organization- Hyatt Regency Tamaya Resort and Spa

Summary

Why Hyatt Regency Tamaya?

At Hyatt, our purpose is to care for people so they can be their best. This purpose guides everything we do—for our guests, colleagues, owners, and communities.

Hyatt Regency Tamaya Resort & Spa offers the opportunity to lead a talented team at one of the Southwest's most distinctive destination resorts. Nestled between the Sandia Mountains and the Rio Grande, on the Santa Ana Pueblo, Tamaya provides an extraordinary setting for meetings, events, and memorable guest experiences. As a member of the Leadership Committee, the Director of Sales & Events will play a critical role in shaping the resort's commercial success while fostering an inclusive, people-focused culture.

Hyatt Regency Tamaya Resort & Spa features 350 guestrooms and suites and more than 49,000 square feet of versatile indoor and outdoor meeting and event space.

The Director of Sales & Events has direct oversight of the Sales, Event Sales, Event Planning, and Conference Services functions of Hyatt Regency Tamaya Resort & Spa. Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and executing business plans, ownership presentations, and commercial strategy. Additionally, this role leads the development and implementation of both short-term and long-term strategies across all sales, catering, conference services, and marketing channels to achieve the resort's revenue goals and increase market share performance.

The Director of Sales & Events oversees a team of sales managers, event sales managers, and administrative staff. This leader is responsible for recruitment, hiring, training, coaching, and development of the team to maximize productivity, customer satisfaction, and hotel revenue performance. The position also oversees the group and transient contractual agreement process, pricing strategy, referrals, account management, and retention, reactivation, and acquisition efforts.

Our Values

At Hyatt Regency Tamaya, we are guided by our core values:

• Respect
• Empathy
• Wellbeing
• Integrity
• Experimentation
• Inclusion
  
  

We honor culture and tradition through authentic, heartfelt care, ensuring every guest experience is meaningful and memorable.

Leadership Expectations

As a Director, and Leadership Committee member, you will be expected to:

• Champion Purpose and Values – Lead with integrity and uphold our commitment to excellence
• Experiment to Improve – Innovate and refine our food and beverage offerings.
• Drive Impact – Ensure outstanding service and operational efficiency.
  
  

Key Responsibilities

Sales & Commercial Leadership

• Develop and execute strategic sales and event plans that achieve revenue, profit, and market share goals.
• Lead all group sales, event sales, conference services, and catering revenue initiatives.
• Establish and achieve sales goals across corporate, association, incentive, government, SMERF, and social segments.
• Conduct regular
  
  

reviews, forecasting meetings, pipeline analysis, and account reviews.

• Direct prospecting, solicitation, contract negotiations, and account management efforts.
• Oversee customer retention, reactivation, and acquisition strategies.
• Manage group and transient contractual agreements, quoting, referrals, and sales process compliance.
  
  

Event Sales & Conference Services Leadership

• Lead Event Sales and Event Planning teams to deliver exceptional experiences from booking through program execution.
• Ensure seamless transitions between Sales, Conference Services, and Resort Operations teams.
• Evaluate incoming event opportunities to ensure alignment with revenue objectives and operational capabilities.
• Drive catering and event revenue growth through creative solutions and strategic selling.
• Build long-term, value-based customer relationships that generate repeat business and brand loyalty.
• Partner closely with hotel operations leaders to ensure successful execution of meetings, conferences, incentives, weddings, and special events.
  
  

Strategic Planning & Financial Performance

• Develop and manage departmental budgets, forecasts, and business plans.
• Prepare ownership presentations and commercial strategy updates.
• Collaborate with Revenue Management to optimize pricing, inventory, and group business mix.
• Monitor market trends, competitive intelligence, and demand patterns to identify opportunities for growth.
• Deliver accurate forecasting and ensure achievement of ADR, Occupancy, RevPAR, Group Revenue, Catering Revenue, and Total Resort
• Revenue goals.
  
  

Marketing Leadership

• Partner with Marketing resources to develop and execute integrated sales and marketing strategies.
• Support advertising, digital marketing, public relations, and promotional initiatives.
• Position Hyatt Regency Tamaya as a leading destination for meetings, conferences, incentives, retreats, and special events.
  
  

Talent Development

• Recruit, hire, coach, and develop high-performing sales and events professionals.
• Foster a culture of accountability, collaboration, innovation, and engagement.
• Coach leaders and colleagues to reflect Hyatt service standards and values.
• Support succession planning and career development initiatives.
  
  

Qualifications

Required

• Minimum 6 years of progressive hotel Sales, Event Sales, Event Planning, Catering, or Conference Services experience.
• Minimum 3 years in a senior or assistant leadership role within a hotel or resort sales and events environment.
• Demonstrated experience leading sales, event planning, conference services, and banquet operations teams.
• Proven ability to achieve revenue goals and drive market share growth in a full-service hotel or resort environment.
• Strong knowledge of sales strategy, event operations, budgeting, forecasting, and revenue management.
• Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds.
• Professional presentation, communication, negotiation, and relationship-building skills.
• Must be a caring leader who builds trust and engagement by cultivating genuine relationships.
• Innovative thinker who challenges business processes and concepts to drive results.
• Creative and strategic approach to marketing, advertising, and demand generation initiatives.
• Clear, concise written and verbal communication skills.
• Excellent organizational, interpersonal, administrative, and time management skills.
• Proficiency with Microsoft Office Suite, including Word and Excel.
• Comfortable utilizing sales, event management, CRM, and revenue management systems.
• Flexibility to work evenings, weekends, and travel as business needs require.
  
  

Preferred

• Resort sales leadership experience within Hyatt or a luxury/upscale hospitality brand.
• Experience working with destination resorts and complex meetings environments.
• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or related field.