Content Designer

Husqvarna Construction, part of Husqvarna Group, is a leading manufacturer of innovative equipment and diamond tools within the light construction industry. Our portfolio includes machines, solutions, services and diamond tools made for professionals who work with hard materials like concrete and stone to shape urban environments of tomorrow. The Content Designer for Husqvarna Construction in Olathe, KS creates and maintains Husqvarna’s content for the Construction business in North America. Further, this role assists with developing, designing and sharing marketing content based on brand message and audience personas. This position is critical for supporting our business in the USA & Canada in collaboration with the North American marketing organization in both digital and traditional marketing. RESPONSIBILITIES Marketing Communications & Design (80%) Write, edit, and format content for accuracy, clarity and resonance across target audience personas Own the execution of social media content: develop, schedule, and publish posts across platforms (Facebook, Instagram, and LinkedIn) Design email campaigns and bi-yearly customer newsletters. Assist with development and maintenance of content calendar Support website and customer portal content production and maintenance Work with raw content from identified subject matter experts and develop into usable content Audit owned digital channels for accuracy, inconsistencies, broken links and outdated content Monitor social media DMs, inquiries, tags, etc. Conduct research, social listening and other tactics to define content gaps Administrative (20%) Analyze and report on content performance in collaboration with digital marketing analyst and communicate results and recommendations Responsible for submitting quarterly content gap report Maintain content calendar in Wrike project mgmt. system Maintain print and PR activities yearly database CRITICAL FUNCTIONAL SKILLS & KNOWLEDGE Proficiency in social media platforms and tools (Facebook, Instagram, LinkedIn, Meta Business Suite, etc.) Familiarity with CMS tools (MS Dynamics, Aprimo and/or SiteCore a plus) Knowledge of analytics tools (social media channel insights, Google Analytics, social listening tools, and other third-party tools) Proficiency in Microsoft Office products Experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) Strong writing, grammar, formatting and editing skills Experience with photography/videography a plus EDUCATION & EXPERIENCE BA or BS degree with focus on marketing, English or related field Content creation and curation experience a plus WORKING CONDITIONS Normal office environment with heavy PC/MAC use Daily, weekly, monthly and annual deadlines We are one of the world’s oldest startups, passionate about our work, proud of our history and curious about the future. We look for opportunities to grow by stepping out of our comfort zone and are committed to finding sustainable solutions for the future. We have built an environment that encourages close teamwork and support for one another. Check us out at www.husqvarnaconstruction.com We offer: Benefits, including medical, dental, and vision insurance at date of hire Benefits, including medical, dental, and vision insurance at date of hire A 401(k) with matching and no vesting An employee purchase discount on Husqvarna products An education assistance program First-time home buyer assistance Paid parental leave Paid holidays Paid vacation Husqvarna is an Equal Employment Opportunity employer committed to providing equal opportunity in all of our employment practices, including selection, hiring, assignment, re-assignment, promotion, transfer, compensation, discipline and termination. Husqvarna prohibits discrimination, harassment and retaliation in employment based on race; color; religion; national origin; gender; sexual orientation; pregnancy; age; disability; service member status; or any other category protected by federal, state, or local law. Last date to apply: We are continuously accepting applications Shaping great experiences is what we do. With our passion for innovation, we create new solutions to enhance urban and green spaces used and loved by many. Transforming the way the world care for outdoor environments. For more than three centuries we have kept innovating and re-inventing our business. Today we’re the world’s leading producer of outdoor power products for forest, park and garden care, watering products and power tools for construction We are an equal opportunity employer and celebrate diversity. We are committed to create an inclusive environment for all employees and candidates. Together as a team, we can bring the best ideas to life. Diversity and inclusion is about each and every one of us. We are curious, bold, and built by our differences. At Husqvarna Group, we choose to build on various perspectives to create a company that is stronger – and where we have fun together. Learn more about our diversity and inclusion journey here.