Integrated Campaign Strategist

Job Title: Integrated Campaign Strategist

FLSA Status: Exempt

Hours: Full-Time

Salary Range: $68,000–$76,000 annually, based on relevant experience and qualifications

About Hurrdat:

Hurrdat is one of a kind. A media, marketing, and entertainment agency.

We were founded in Lincoln, Nebraska as a small team of two in 2010, offering social media services to brands and athletes. After a decade of growth later we have grown to be a uniquely well-rounded marketing and advertising agency with in-house media, sports, entertainment, and film divisions.

Mergers and acquisitions over the years (with B2 Interactive, Disconnected Media, Digital Hero Films, Victory Fighting Championship, Hail Varsity, and Parkville Media) have grown our team to over 150 people. 

We serve over 200 clients who collectively operate in 8 countries, including 43 states in the United States. Our clients range from local businesses just starting to build their brand and online presence to enterprise organizations.

About the role:

We are seeking a hands-on strategic leader to connect client business goals with the creative, content, production, media, and measurement decisions that bring campaigns to life. This person will own the integrated campaign plan for assigned clients — what we create, why we create it, which existing assets we use, what needs to be produced, where and when the work runs, and how results shape the next campaign. The initial focus will be a major automotive account with multiple locations and a broad mix of marketing channels, with success leading to extending the approach to other Hurrdat clients. This role leads campaign strategy through close partnership with account and functional leaders.

Duties and Responsibilities (include but not limited to):

• Translate client goals, audience insights, offers, and performance data into clear campaign strategies.
• Develop actionable creative briefs that define messaging, content needs, formats, placements, responsibilities, and deadlines.
• Determine when campaigns need new production, new concepts, updates to existing content, or better use of available assets.
• Connect video, paid and organic social, web, podcasts, sports partnerships, talent, and other media into a coordinated plan.
• Partner with creative and production teams to select effective concepts, talent, formats, and production approaches.
• Align account, creative, production, media, and analytics teams around campaign priorities and timely decisions.
• Build client approvals, brand requirements, usage rights, and applicable advertising requirements into campaign planning.
• Ensure approved assets reach channel teams with clear instructions, correct versions, and agreed launch dates.
• Review results with media and analytics partners, then turn those findings into specific creative tests and campaign improvements.
• Build repeatable planning processes that improve quality, reduce rework, and support additional clients.

Qualifications, Knowledge, Skills, and Abilities:

• Typically seven or more years of relevant experience in integrated marketing, campaign strategy, creative strategy, or brand planning; no specific degree required.
• Experience leading campaigns from business objective and creative brief through production, launch, and performance review.
• Strong creative judgment and an understanding of how content should change across audiences, formats, and channels.
• The ability to make practical production decisions within budget, resource, and timing constraints.
• Confidence presenting recommendations to clients and explaining strategic choices.
• Strong organization and follow-through across multiple teams and competing deadlines.
• Comfort using performance data to improve creative and campaign decisions.
• Work examples that demonstrate individual contribution and the results or lessons that followed.
• Agency experience is valuable. Experience with automotive, retail, businesses with multiple locations, sports partnerships, podcasts, or talent-driven content is a plus.

Candidates will be required to pass a pre-employment background check.

Working Conditions and Physical Effort:

• Work is normally performed in a typical office environment.
• Will lift, push, pull, and/or move up to 15 pounds and occasionally up to 25 pounds using safe and proper lifting methods.

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Parental Leave
• Employee Discount’s
• 401(k) Retirement Plan
• Responsible Time Off Policy

Disclaimer:

The information presented indicates the general nature and level of work expected of employees. It is not designed to contain, nor is it to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this position.

Hurrdat is an Equal Employment Opportunity Employer as defined by the EEOC.

Salary : $68,000 - $76,000