Marketing Specialist and Events Coordinator

Marketing Specialist and Events Coordinator

POSITION OVERVIEW

The Marketing Specialist and Events Coordinator is responsible for helping the Humane

Society of Tuolumne County (HSOTC) further their mission by promoting programs

geared toward raising funds that enable the HSOTC to continue rescuing animals and

saving lives. This position will report directly to the Director of Shelter Operations and

the HSOTC board of directors, and assist with forward-facing donor coordination,

engagement, and behind-the-scenes donor management. This position frequently

interacts with the public as a representative of the HSOTC and is responsible for

helping to ensure the success of fundraising events, membership activities, and local

community events.

The Marketing Specialist portion of this position, creates, implements, and evaluates

marketing strategies, shelter services, public information campaigns, and outreach

programs to engage the public in reducing animal shelter intake while helping promote

animals in securing their new forever homes. Innovation and transparency will guide this

position in coordinating and participating in promotional activities to market adoption

programs, fundraising events, and other shelter activities and services.

The Events Coordinator position works closely with the HSOTC staff/team members as

well as the organization’s Board of Directors to coordinate events and meet overall

organizational goals. This includes but is not limited to planning, implementing, and

conducting events including organizing community events and fundraising activities as

well as logistical planning, donation and membership procurement, event execution,

and digital, print, social media planning and posting, and other tasks that help promote

the HSOTC. This position will also be responsible for reporting on their activities and

speak to the effectiveness of fundraising and events.

POSITION SUMMARY

The Marketing Specialist and Events Coordinator is responsible for supporting all event

logistics and execution, support current business practices, and general overall

marketing efforts. This position requires someone who is extremely detail oriented and

organized, and passionate about smooth processes. As part of the HSOTC team, this

position requires the individual to be an exceptional communicator both internally and

client facing and requires flexible hours and travel. Weekend events are common and

are required as part of this position’s responsibilities. This position requires the humane

treatment to all animals, with compassion and concern, both on and off the job.

Marketing Specialist Essential Job Duties

Engages the community in animal-related issues:

• Selects and utilizes appropriate communications channels to engage adopters and the community-at-large to help educate the general population about shelter intakes, immunization, and to be transparent about the shelter’s current needs and capacity issues.
• Design, develops, and coordinates the distribution of flyers, press releases, and other marketing materials for programs/events and education purposes.
• Assists in obtaining donations of money, supplies, and services for the shelter and its residents.
• Actively assists with volunteer recruitment and training.

Plans, coordinates, and implements special programs and events:

• Develops and implements creative marketing and promotional plans and disseminates related collateral materials.
• Fosters existing and new strategic relations; collaborates with internal and external stakeholders/partners to further the mission of the HSOTC.
• Maintains a calendar of outreach activities, community events, workshops, adoption events, and other animal-related fundraisers.
• Coordinates, implements, and evaluates special events related to adoptions, volunteers, rescues, and responsible pet ownership.

Utilizes social media platforms and other forms of electronic media:

• Assists in maintaining web pages, Facebook, Instagram, and other social media sites with current pictures, announcements, events, statistics, testimonials, and information.
• Works with shelter staff on the integration of the PETS animal shelter database, membership, appeals, and pledge-to-give databases with ongoing communication functions.

Performs administrative functions:

• Conducts research projects, assists with budget, reports, records requests, news coverage, mailing lists, presentations, and other duties as requested by the Director of Shelter Operations.
• Assists with grant applications and follow-up, award nominations, and general public presentations.
• Works with the Director of Shelter Operations on public relations and general marketing opportunities.
• Network and attend civic, business, and social events with the Director of Shelter Operations.
• Possesses advanced reasoning skills for dealing with adopters, volunteers, staff, partner organizations and advocacy groups; ability to understand, accept, and effectively communicate information on organizational procedures, mission, and goals, spay and neuter programs, crematory services, and the ability to maintain professionalism in all situations.

Events Coordinator Essential Job Duties

Plans, coordinates, and implements all fundraising events:

• Plan, schedule, implement, and oversee the logistics of all essential fundraising and community-related events.
• Infuse a spirit of hospitality and gratitude while establishing and maintaining strong relationships with vendors and business partners.
• Direct event timelines and activities to ensure the smooth execution of all HSOTC events from start to finish including set-up and teardown.
• Ensure events are properly staffed, lead volunteer/staff members are appointed, and all volunteers receive training prior to each event.
• Responsible for the overall event budget management; event revenue, expenses, obtaining net goal, financial reporting, and post event evaluations.
• Solicits in-kind donations in support of the events including but not limited to overseeing the procurement of both silent and live auction items and raffle merchandise.
• Procures, maintains, and inventories HSOTC supplies and equipment for special events and promotions.
• Handles follow-up activities related to events and promotions; coordinates donor, volunteer, committee correspondence, thank you notes, and tax acknowledgements.
• Attracts and recruits additional volunteers critical to the success of all events.
• Assist with social media/electronic promotions and content.

Administrative Job Duties

• Ability to work independently to plan and execute high profile HSOTC events.
• Capability to multi-task, prioritize, and ensure multiple events and fundraising projects are managed to completion.
• Ability to independently decide on the proper actions in any issues that occur at events.
• Work with the Director of Shelter Operations, staff, and outside graphic support services to design and create all event collateral (invitations, programs, flyers, posters, signage, and appeal letters) and provide written content for event-related promotional emails, website, and event ticketing.
• Travel required with HSOTC vehicle available for use during events.

Qualifications

To perform this job successfully, an individual must be able to perform each essential

duty and task satisfactorily. The requirements listed below are representative of the

knowledge, skill, and/or ability required.

1. Three years of experience in managing fundraising events required.

2. Background in events, communications, public relations, and marketing in a non-

profit setting desired.

3. A sound understanding of marketing principles.

4. Demonstrate marketing and public communications knowledge to include ability

to develop and coordinate community events, benefits and functions, and special

event planning.

5. Computer proficiency with Microsoft Office including Excel, PowerPoint, Word,

and Outlook skills required.

6. Ability to operate under pressure, meet tight deadlines with attention to detail.

7. Effective understanding of the latest technologies and how to apply them in

marketing.

8. Efficient presentation skills with the ability to acquire market information and

answer questions from the HSOTC team, members, volunteers, adopters, and

the general public.

9. Work collaboratively and efficaciously as a team member.

10. Well-built skills in organization, prioritization, and time management.

11. Be self-motivated, confident, energetic, and creative.

12. Knowledge of animal behavior and animal handling experience preferred.

Education and Other Qualifications

1. High school graduate. An associate’s degree in business administration or

marketing and/or diploma from an accredited trade school a plus.

2. Must have a valid driver’s license and vehicle for transportation.

3. Ability to multi-task in a fast-paced environment and handle multiple priorities

with excellent customer service skills.

4. Ability to lift from 30 – 50 pounds and be able to repetitiously and easily bend,

kneel, reach, stoop, squat, push, climb, and stand for extended periods of time.

Job Type

FLSA Status: Non-exempt, Part-time

Hiring Range: $23.50

25 hours per week

Note: The statements herein are intended to describe the general nature and level of work performed by employees, but is not a complete list of responsibilities, duties, and skills required of personnel so classified. No contract, either express or implied, respecting the procedures, terms, conditions, or duration of employment is created by this Job Description. Employment at the HSOTC is on an at-will basis, which means employment may be terminated by you or by the HSOTC at any time, for any reason or for no reason, with or without notice, and without any procedure or formality. The at-will nature of your employment is not affected by any of the guidelines of this Job Description and cannot be modified by any oral promise from any supervisor or by any other writing unless duly executed by the employee, the Director of Shelter Operations, and the Board of Directors. The HSOTC reserves the right to change, replace, withdraw or deviate from any of the guidelines contained in this Job Description without prior notice. The HSOTC is an equal opportunity employer. All qualified applicants are considered for employment without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, domestic partner status, or medical condition.

Job Type: Part-time

Pay: $23.50 per hour

Benefits:

• Employee discount
• Paid time off

Schedule:

• Weekends as needed

Experience:

• managing fundraising events: 3 years (Required)

Work Location: Hybrid remote in Jamestown, CA 95327

Salary : $24