What are the responsibilities and job description for the Director, Marketing Programs position at HUMAN?
HUMAN Security is looking for a strategic, execution-focused Director, Marketing Programs to build and scale an always-on, automated demand engine focused on ICP & target account engagement, conversion, qualified pipeline generation and revenue acceleration.
This role will architect and optimize a programmatic, multi-channel system around lifecycle marketing, webinars, email, gifting, and real-time conversion via Qualified - driving both sourced and influenced qualified pipeline.
A core pillar of this role is deep partnership across Marketing, SDRs and Sales, ensuring programs are integrated / aligned, and translate directly into meetings, pipeline creation, and deal progression.
This is a high-impact role for someone who can think systematically, move quickly and turn strategy into programs that deliver measurable results.
Responsibilities
Always-On Program Strategy
HUMAN was founded in a Brooklyn sci-fi bookstore with a hacker mindset and the lofty mission of making the internet safer by putting humans first. Today, our Human Defense Platform safeguards enterprises from sophisticated bots, fraud, and account abuse, verifying the humanity of more than 20 trillion interactions per week for the world’s biggest brands and internet platforms.
HUMAN is an equal opportunity workplace dedicated to protecting the internet's integrity for everyone. We believe in putting people first, embracing diversity of thought from our global teams, and welcoming all individuals to share their unique experiences as we fight cybercrime together. We support our Humans with a comprehensive total rewards package for personal and professional development, including well-being and learning stipends, flexible work options, and dedicated time off. While our HQ is in NYC, we have teams worldwide.
HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet.
If you are an individual with a disability or special need that requires accommodation, please contact us directly.
This role will architect and optimize a programmatic, multi-channel system around lifecycle marketing, webinars, email, gifting, and real-time conversion via Qualified - driving both sourced and influenced qualified pipeline.
A core pillar of this role is deep partnership across Marketing, SDRs and Sales, ensuring programs are integrated / aligned, and translate directly into meetings, pipeline creation, and deal progression.
This is a high-impact role for someone who can think systematically, move quickly and turn strategy into programs that deliver measurable results.
Responsibilities
Always-On Program Strategy
- Design and operate always-on programs focused on target and Ideal Customer Profile “ICP” accounts across new logo, pipeline acceleration, and customer expansion.
- Build coordinated, multi-touch campaigns that increase buying group coverage, engagement, and penetration within priority accounts.
- Develop repeatable, scalable frameworks that drive consistent pipeline from high-value target accounts.
- Own lifecycle strategy, including nurture, re-engagement, and pipeline acceleration programs.
- Build and optimize email and webinar programs as core engagement and conversion channels.
- Ensure programs are integrated with SDR & Sales follow-up and designed to drive meetings.
- Build and scale gifting programs to accelerate pipeline and influence deal progression.
- Partner with Sales to deploy gifting at key opportunity stages and high-value accounts.
- Optimize programs to improve engagement, pipeline velocity, and win rates.
- Own real-time demand conversion via Qualified, driving high-intent engagement to meetings
- Align chat experiences with account context, engagement activity, and SDR & Sales coverage.
- Ensure immediate routing, automation and fast SDR & Sales follow-up to maximize conversion.
- Leverage AI and automation to orchestrate programs and personalize engagement at scale.
- Build workflows aligned to intent signals, lifecycle stages, and SDR actions.
- Improve speed to launch, iteration cycles, and operational efficiency.
- Manage and develop team members, fostering a culture of speed, ownership, and accountability.
- Standardize playbooks, workflows, and integration models for scale.
- Drive operational rigor across planning, execution, and reporting.
- 8 years in demand generation, ABM, or growth marketing within B2B SaaS.
- Proven track record of building programs that generate pipeline and drive measurable impact.
- Deep experience with ABM, lifecycle marketing, email, webinars, and Qualified (or similar platforms).
- Strong understanding of inbound and outbound workflows, sales cycles, and pipeline mechanics.
- Experience in cybersecurity and enterprise B2B buying cycles, including multi-stakeholder buying centers and persona-based engagement.
- Analytical mindset with expertise in funnel metrics, conversion, and attribution.
- Demonstrated ability to operate with speed, efficiency, and cross-functional influence.
- Experience with enterprise sales cycles involving long deal timelines and complex stakeholders.
- Familiarity with emerging channels or experimental program formats (e.g., executive events, field marketing, etc).
- Experience working in high-growth or scaling environments, building programs from early stages to maturity.
- Achievement of sourced and influenced pipeline targets.
- Increased funnel conversion rates and pipeline velocity.
HUMAN was founded in a Brooklyn sci-fi bookstore with a hacker mindset and the lofty mission of making the internet safer by putting humans first. Today, our Human Defense Platform safeguards enterprises from sophisticated bots, fraud, and account abuse, verifying the humanity of more than 20 trillion interactions per week for the world’s biggest brands and internet platforms.
HUMAN is an equal opportunity workplace dedicated to protecting the internet's integrity for everyone. We believe in putting people first, embracing diversity of thought from our global teams, and welcoming all individuals to share their unique experiences as we fight cybercrime together. We support our Humans with a comprehensive total rewards package for personal and professional development, including well-being and learning stipends, flexible work options, and dedicated time off. While our HQ is in NYC, we have teams worldwide.
HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet.
If you are an individual with a disability or special need that requires accommodation, please contact us directly.