Social Media and Marketing Manager

Job Summary
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media marketing, content creation, and analytics to optimize our online presence.

Duties

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform, utilizing skills in graphic design, photography, and video editing.
• Monitor social media channels for trends and feedback through social listening tools to inform content strategy.
• Analyze performance metrics using Google Analytics and web analytics tools to measure the effectiveness of campaigns.
• Manage paid advertising campaigns on platforms such as Facebook Advertising to increase reach and engagement.
• Collaborate with cross-functional teams including public relations and e-commerce to align messaging and branding efforts.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts, managing content calendars, and creating visually appealing graphics.
• Conduct keyword research to enhance SEO efforts in all content produced.
• Proofread all content for accuracy and adherence to brand guidelines before publication.
• Build and maintain relationships with influencers and industry partners to expand brand reach.

Experience

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and other graphic design tools is preferred.
• Familiarity with digital marketing principles including SEO, branding, and e-commerce strategies.
• Experience with social media marketing tools such as Hootsuite or Buffer is essential.
• Strong analytical skills with the ability to interpret data from Google Analytics and other web analytics platforms.
• Excellent communication skills with a focus on relationship management and public relations.
• A background in content creation that includes writing compelling copy for various audiences. Join us in shaping our brand's voice across digital platforms while driving engagement through innovative strategies!

Job Type: Part-time

Pay: From $3,500.00 per month

Expected hours: 25 per week

Work Location: Hybrid remote in Petaluma, CA 94952

Salary : $3,500