What are the responsibilities and job description for the Director of Performance Marketing for Retail Media position at Chameleon Collective?
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Are you ready to turn retail media into a growth engine?
If youβve ever felt frustrated byβ¦
βΊ Running campaigns that donβt connect to actual sales growth
βΊ Fighting for budget without ROI proof
βΊ Retail partners that feel like black boxes instead of growth collaborators
β¦then this role is built for you.
Weβre partnering with our client, a fast-growing brand in the pet industry, to hire a Director of Performance Marketing who will own and elevate retail media strategy across Amazon, Chewy, and Walmart.
Youβll report directly to the Head of Marketing and have the budget authority, tools, and executive visibility to make retail media a competitive advantage.
Why This Role Stands Out
This isnβt about βmanaging ads.β Itβs about driving measurable ecommerce revenue in a high-growth category.
Youβll Have The Chance To
βΊ Own a $3M retail media budget and prove ROI with confidence
βΊ Influence senior leadership by tying spend directly to sales outcomes
βΊ Build a test-and-learn roadmap using tools like Pacvue (Stackline/CommerceIQ a plus)
βΊ Manage agencies as true performance partners β accountable to results
βΊ Shape how a pet category leader scales across Amazon, Chewy, and Walmart
What Youβll Do
βΊ Lead strategy, execution, and optimization of retail media across Amazon, Chewy, and Walmart
βΊ Manage performance campaigns through Amazon DSP, Ads Console, and Pacvue
βΊ Own the retail media budget, ensuring efficient allocation that drives conversion and sales lift
βΊ Define testing and reporting frameworks (A/B, creative, placements, targeting)
βΊ Deliver clear insights and recommendations to leadership, translating data into impact
βΊ Keep the brand ahead of trends, competitors, and retailer requirements
Who You Are
βΊ A retail media operator with hands-on Amazon DSP/Pacvue expertise
βΊ A budget owner who has managed $3M with measurable ROI
βΊ A strategic partner who influences senior leaders with data-driven insights
βΊ A collaborator who thrives in lean, fast-paced environments
βΊ A builder who loves testing, optimizing, and scaling what works
Must-Haves
- 10 years in performance marketing, ecommerce, or retail media (CPG or pet a plus)
- Proven success managing Amazon campaigns (DSP, Ads Console, Sponsored Ads)
- Hands-on Pacvue expertise
- $3M budget ownership with clear ROI results
- Strong agency management and cross-functional collaboration skills
Nice-to-Haves
- Experience with Chewy and Walmart media campaigns
- Familiarity with Stackline, Profitero, or CommerceIQ
- SEO/PDP optimization knowledge to partner with content teams
- Background in CPG or pet categories
- Success scaling retail media budgets with incremental sales lift
- Leadership skills to mentor/build teams as the role evolves
What Youβll Gain
- A high-visibility role reporting to the Head of Marketing
- The chance to turn retail media into a revenue driver, not just a cost center
- Direct influence on ecommerce growth trajectory
- A lean, dynamic environment where your impact is visible and valued
Interested in helping our client scale retail media into a true growth engine?
Apply today and letβs build something great for our client!
Salary : $150,000 - $160,000