Director of Skincare Marketing US

U.S.-Based | Growth-Stage Global Aesthetics Company

We are a fast-growing, global aesthetics and advanced skincare company known for its high-growth Korean brands and science-backed innovation. We are building the next chapter of our U.S. skincare portfolio and are looking for a bold, strategic product leader to help shape it and scale our U.S. commercial organization.

The Director, Skincare Marketing will lead the U.S. commercialization and portfolio strategy for Hugel’s high-growth Korean skincare brands. This role owns the full product lifecycle from market entry and product development through launch, geographic expansion, and long-term brand growth across retail, e-commerce, and professional (HCP)channels.

You will act as the cross-functional “quarterback,” aligning R&D, regulatory, medical, legal, operations, finance, and sales to bring innovative, compliant, and commercially successful products to market. The ideal candidate blends skincare category expertise with data-driven decision making, operational discipline, and a passion for building brands.

What You’ll Do

Portfolio & Lifecycle Leadership

• Own the end-to-end lifecycle for a growing skincare portfolio (NPD, SKUs, line extensions, reformulations, and end-of-life planning)
• Lead U.S. market entry strategies for Korean brands, adapting for regulatory, consumer, and channel needs
• Define long-term portfolio roadmaps aligned to business growth
• Drive geographic and channel expansion
  
  
  

Go-to-Market & Commercial Strategy

• Develop positioning, value propositions, claims frameworks, and brand narratives
• Own pricing, margin strategy, promotional planning, and launch timelines
• Partner with sales on training, launch kits, and selling stories
• Identify and manage influencer, partnership, and co-branding opportunities
  
  
  

Multichannel Marketing

• Lead integrated strategy across retail, e-commerce/DTC, and professional/HCP channels
• Ensure consistent brand voice, visual identity, and customer experience
• Partner with digital and performance teams to drive awareness and conversion
  
  
  

Cross-Functional Leadership

• Serve as the central product leader across R&D, regulatory, medical, legal, operations, finance, and sales
• Lead stage-gate development and launch readiness reviews
  
  
  

Forecasting & Operations

• Own demand forecasting, supply planning, and launch volume modeling
• Partner with supply chain to ensure on-time delivery and packaging readiness
• Manage third-party packaging partners
  
  
  

Insights & Performance

• Track portfolio performance, market trends, and competition
• Use data and consumer insights to guide decisions and optimize launches
• Define KPIs and dashboards for growth, lifecycle health, and profitability
  
  
  

What We Are Looking For

• 7–10 years of progressive marketing experience, with 5 years in skincare, beauty, aesthetics, or consumer health
• Proven success leading U.S. product launches and growing portfolios
• End-to-end product lifecycle leadership
• Multichannel experience (professional/HCP, retail, digital/e-commerce)
• Experience in regulated environments (pharma, medical device, aesthetics, or consumer health)
• Strong cross-functional leadership and influence skills
• Commercial and financial acumen (pricing, forecasting, P&L mindset, ROI)
• Data-driven, highly organized, and execution-focused
• Exceptional communication and stakeholder alignment skills
  
  
  

The most likely base pay range for this position is $190,000 to $215,000 per year. Several factors, such as experience, tenure, skills, and particular business needs, will determine an individual’s exact level of compensation. Base salary is only one element of employee compensation at Hugel Aesthetics. The total compensation could include base salary, bonuses, and equity awards.

Why Join Hugel Aesthetics

You’ll be part of a global growth story bringing world-class Korean skincare innovation to the U.S. market while helping shape a category-defining portfolio.