Associate Creative Director-Digital Copywriter

Who We Are

Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

THE OPPORTUNITY

Associate Creative Director (Digital Copywriter)

Could this be you? 

The ACD Digital Copywriter contributes to the maintenance and growth of a strong, mutually profitable client/agency relationship. To produce work that is distinct, consistent and honors the level of style and craftsmanship that go into every touchpoint that makes up the Lincoln brand. This can be achieved by developing copy that leaves readers feeling uplifted: both rationally and emotionally. Lincoln aims to help move their customers effortlessly through the world. In digital spaces, copy must do the same by being succinct yet informative while aligning with and supporting the Lincoln brand

In this role you will…

• Be a digital native and possess a deep understanding of good user experience for the web and digital media 
• Originate fresh, innovative creative ideas for the client’s given digital marketing channels
• Be able to translate ideas across various media when needed
• Ensure the quality of work produced is in line with agency and client expectations.
• Previous automotive experience helpful but not required.
• Work with all departments in a collaborative, mutually respectful manner.
• From time to time, be able to work on new business development.  Be responsible for ideas and creative work, and competently present pitches.
• Maintain and support all company standards.
• Be nimble and flexible, performing other duties and projects as assigned. 

 You have… 

• An outstanding portfolio that showcases your ability to convey complex information in a clear, engaging and consistent manner, as well as an ability to manage a tone and voice appropriate for luxury brands.
• An ability to professionally engage with and take criticism from clients, and to be proactive in meeting client’s goals and objectives. 
• Strong presentation skills with the ability to persuade. 
• The desire and ability to work collaboratively with a small team.  
• Keep current on effective online/interactive marketing methods, forms of execution, technologies and techniques, including accessibility compliance, writing for alt text, metadata, SEO and AI Overviews.
• A working knowledge of Figma
• Must have a deep understanding of all Microsoft Office programs.
• Experience writing for a variety of digital platforms (Web, Online Advertising, App, Email, Social, etc…)
• Additional experience across other disciplines (TV, Digital, Experiential, Branded Content, Print) is a plus
• A Bachelor’s degree or equivalent experience preferred.
• The physical and mental requirements to meet the above listed job responsibilities.
• Meet WPP guidelines to travel for client presentations or production.
• Be able to be in the office 3-4 days a week with remaining days WFH

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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