What are the responsibilities and job description for the Marketing Data Analyst - Shelton, CT position at Hubbell Incorporated?
Job Overview
The Marketing Data Analyst is responsible for driving the accuracy, quality, and strategic use of product and marketing data across the organization. This role partners closely and coordinates with Marketing Operations, Product Marketing, Enterprise Marketing, and other operational teams to develop processes, optimize data flows, enhance digital product representation, and support marketing communications. The ideal candidate brings strong analytical skills, expertise in data extraction, manipulation, and evaluation, and the ability to translate data insights into actionable business improvements.
A Day In The Life
Key Responsibilities
Product Marketing Data Coordination
This Role Collaborates Closely With
The role requires or will support training in:
Qualifications
Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently.
The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses.
We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.
Hubbell Electrical Solutions
Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. HES provides the critical components that allow operators of buildings, factories and other industrial infrastructure to connect, protect, wire and manage power.
Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.
The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation.
The Marketing Data Analyst is responsible for driving the accuracy, quality, and strategic use of product and marketing data across the organization. This role partners closely and coordinates with Marketing Operations, Product Marketing, Enterprise Marketing, and other operational teams to develop processes, optimize data flows, enhance digital product representation, and support marketing communications. The ideal candidate brings strong analytical skills, expertise in data extraction, manipulation, and evaluation, and the ability to translate data insights into actionable business improvements.
A Day In The Life
Key Responsibilities
Product Marketing Data Coordination
- Develop and maintain business processes for marketing data development.
- Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision
- Coordinate expanding requirements within the Marketing Data Development (MDD) process.
- Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health.
- Define and structure the role of marketing data within the product line addition and product launch processes.
- Benchmark internal and external data sources to support targeted data delivery (Hubbell, Partners, Competitors), identifying data gaps, opportunities, improvements, and tactical actions.
- Analyze channel partner data to identify influence points, enhance collaboration, and improve business processes.
- Serve as an expert in data extraction from internal systems (STEP/PIM) and external partner portals, recommending enhancements that support sales growth.
- Identify root causes of data issues and develop corrective strategies and long‑term, sustainable solutions.
- Establish key performance measures to evaluate and guide data management activities.
- Conduct analytical reviews to strengthen marketing content, digital assets, and product data quality.
- Develop solutions that improve the creation, management, and governance of product attributes.
- Enhance product representation across all channels (OHW, eStore, Channel Partners, STEP, IDEA).
- Support the development of tactics aimed at product promotion, digital visibility, and sales enablement.
- Lead spec sheet development, updates, and execution across product lines.
- Coordinate pricing alignment with business partners and the eStore to ensure accuracy and consistency.
- Coordinate process for development of 3D digital marketing assets
- Act as the business owner for marketing development fund program (co-op) and coordinate future transitions of elements to shared services.
- Administer Marketing Licensed Services/Applications including contracts, purchase requests, invoices, and claims.
- Provide marketing communication support by preparing content for shared services and business web sites with enterprise marketing.
This Role Collaborates Closely With
- Director, Marketing – Operations, Digital, eCommerce
- Directors of Product Marketing
- Product Managers
- Hubbell Enterprise Marketing
- Material Master Data Administration
The role requires or will support training in:
- Business fundamentals
- Product Information Management (PIM) Systems
- Understanding of product information management platforms
- Data analysis tools & techniques; Advanced Excel; PowerBI basics
- Product knowledge; digital product content & asset management
Qualifications
- Bachelor’s Degree in Marketing, Business, or relevant field of study
- 3–5 years of experience in marketing, product information management (PIM), digital marketing, product marketing, data analytics or related fields.
- Proven experience working with product data ecosystems, including data governance, data quality, and data enrichment processes.
- Hands‑on experience with PIM/MDM systems such as STEP, Salsify, or similar platforms (STEP experience strongly preferred).
- Experience extracting, transforming, and analyzing data from both internal systems (PIM, ERP, product databases) and external partner portals.
- Background collaborating with cross‑functional partners such as Product Marketing, eCommerce, Enterprise Marketing, and Master Data teams.
- Proven experience with Microsoft Suite of Products.
Hubbell creates critical infrastructure solutions that power our customers, communities, people and the planet. Our company is strategically aligned around enabling grid modernization and electrification. As more products plug in to an aging grid, Hubbell solutions enable the transition to a more reliable, resilient and efficient energy infrastructure. Founded in 1888 our innovation has made us a leading global manufacturer of high quality electrical and utility solutions enabling customers to operate critical infrastructure reliably and efficiently.
The company operates in two segments. Hubbell Utility Solutions (HUS) enable the grid to conduct, communicate and control energy across utility applications and Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. Our vertical market solutions can be applied to markets including Data Centers, Renewables, Commercial Buildings, Industrial, Telecom and Transportation. Supporting both of our business segments is our corporate and Hubbell Unified Business Solutions teams that provide consistent process, tools technologies across our businesses.
We are committed to operating sustainably and ethically while promoting an inclusive and supportive culture for our people to grow and develop in their careers. Our employees proudly work and serve our communities from our headquarters in Shelton, CT, across the United States and around the globe.
Hubbell Electrical Solutions
Hubbell Electrical Solutions (HES) are essential to managing power across a wide range of industries and applications. HES provides the critical components that allow operators of buildings, factories and other industrial infrastructure to connect, protect, wire and manage power.
Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.
The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation.