What are the responsibilities and job description for the Senior Account Executive position at Hubbard Broadcasting?
- Meet or exceed monthly, quarterly and annual revenue and new business targets
- Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
- Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
- Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
- Manage a book of key direct and agency accounts as a strategic marketing partner
- Run needs-analysis meetings and build custom proposals grounded in client business goals
- Negotiate rates, packages and terms while protecting inventory value and pricing integrity
- Present post-campaign results and recommendations to drive renewals and upselling
- Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
- Track market trends, competitive media spending and political, seasonal and category opportunities
- Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
- Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
- Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.
Qualifications:
- 5 years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
- Proven record of meeting or exceeding revenue goals and closing new direct business
- Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
- Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
- Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
- Bachelor's degree in marketing, communications, business or equivalent experience
- Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
- Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
- Familiarity with Wide Orbit.
- Physical requirements:
- Sits, stands and walks on a regular basis
- Ability to communicate in English both verbally and in writing
- Dexterity to manipulate computer keys, cell phone and other office equipment
- Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing
- Prepare reports, business correspondence, and business proposals
- Quick and clear thinking required
- Ability to gather and organize large amounts of data and search for patterns and connections
- Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.