What are the responsibilities and job description for the Paid Media Manager position at Hubbard Broadcasting?
- Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.
- Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
- Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.
- Works directly with sales and strategy teams in production of digital campaigns.
- May work directly with the client to obtain assets needed to produce digital marketing campaigns.
- Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.
- Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.
- Direct liaison between digital vendors and 2060 Digital.
- Familiar with a variety of agency concepts, practices, and procedures.
- Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation.
- Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective.
- Other duties as assigned.
Qualifications:
- Three (3 ) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment.
- Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in a variety of platforms and DMP/DSPs.
- Ability to gather and analyze data, create reports, and present findings to clients.
- In-depth knowledge of digital advertising best practices, strategies, and tactics.
- Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively.
- Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously.
- Must be highly creative, flexible, and deadline-oriented with strong attention to detail.
- Strong focus on customer service and ability to present ideas to both internal and external customers.
- Advanced-level knowledge and understanding of technology, web and latest digital trends.
- Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions.
- Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals.
- Ability to work in compliance with company policies and procedures.
- Project an appropriate professional appearance and demeanor.
- Ability to work established schedule and other hours as needed, including evenings and weekends as needed.