What are the responsibilities and job description for the Digital Campaign Strategist position at Hubbard Broadcasting?
- Develop strategic digital proposals tailored to client goals and industry trends.
- Manage and approve digital production schedules, specifications, and internal budgets.
- Build audiences and collaborate on media plans across programmatic, paid search, YouTube/GDN, social platforms, and more.
- Coordinate with sales team for campaign planning and post-sale optimizations.
- Stay current on digital advertising products and trends, especially as platforms and strategies evolve.
- Review and approve campaign launches, making data-driven budget recommendations.
- Take on additional projects as assigned to support agency initiatives.
Qualifications:
- 3-5 years' experience in digital production, ideally in an agency or large marketing department.
- Strong understanding of Google platforms (Display, SEM/PPC, YouTube) and major social media advertising channels (Meta, LinkedIn, TikTok, etc.). Ability to earn Google certification within 90 days.
- Demonstrated project management and time management skills, with the discipline to juggle multiple deadlines.
- Detail-oriented and highly organized, with a sharp eye for quality and accuracy in campaign setup and reporting.
- Proven ability to work independently and as part of a team.
- Excellent written, verbal, and presentation skills; comfortable communicating ideas to clients and colleagues.
- Customer service mindset--collaborative, adaptable, and positive.
- Professional appearance and demeanor, adhering to company policies and upholding 2060 Digital's brand values.
- Ability to work established schedule and additional hours as required to meet deadlines.
- Deadline-driven mindset and the ability to thrive in a fast-paced environment.
- Passion for innovation, performance, and continuous learning.