Senior Paid Ad Specialist

Position Overview

HR MGMT 10, LLC is seeking a Senior Paid Ads Specialist to support the execution of content and paid media across multiple fast-growing wellness and lifestyle brands.

While strategy is set by senior leadership and the ad manager, this role ensures ideas turn into assets, assets turn into campaigns, and campaigns are properly launched, distributed, and reused across channels.

This is a hands-on, execution-focused role ideal for a highly organized marketer who understands how content converts in organic and paid social—coordinating content flow, overseeing creative execution, and supporting campaign launches without owning overall strategy.

Key Responsibilities

Paid Media & Creative Operations

• Assist with ad campaign setup and uploads across Meta (Facebook & Instagram)
• Support creative ideations, iterations, variations, and asset QA within platforms
• Ensure ads are built correctly, approved on time, and aligned with provided strategy
• Help maintain organization within ad accounts, including naming conventions and creative tracking
• Coordinate with design, video, and content teams to manage creative production timelines
• Oversee creative execution to ensure assets meet brand standards, platform specs, and campaign goals
• Track creatives and final exports across campaigns and brands
• Ensure high-performing content is repurposed and redistributed across paid, social, email, influencer, and web channels

Cross-Channel Distribution & Coordination

• Distribute final creative assets to internal teams including:
• Paid advertising
• Organic social media
• Email & SMS
• Influencer programs
• Website / e-commerce
• Ensure teams receive the correct file formats, sizes, and versions for each channel
• Maintain visibility into what content is available, live, in production, or needed

Workflow & Process

• Help maintain SOPs for creative workflows, naming conventions, and folder structures
• Act as a point of coordination between marketing, creative, and paid media teams
• Flag missing assets, delays, or workflow issues and escalate when needed
• Support smooth handoffs throughout the content lifecycle

Performance Analysis

• Monitor basic creative performance insights shared by the ad manager or marketing team
• Help identify which creative formats, hooks, or assets are being reused most frequently
• Support creative iteration discussions based on performance trends

Qualifications Required

• 2–4 years of experience in paid media, creative operations, marketing operations, or performance marketing
• Hands-on familiarity with Meta Ads Manager (campaign setup, creative uploads, asset swaps)
• Strong understanding of digital creative formats across paid social, organic social, and email/SMS
• Excellent organizational skills and comfort managing multiple campaigns and timelines
• Strong communication skills and ability to work cross-functionally
• High attention to detail and ability to execute quickly without losing accuracy
• Experience in e-commerce

Preferred Experience

• Experience in health and wellness, lifestyle, or CPG brands
• Familiarity with tools such as Google Drive, Dropbox, Airtable, Notion, Monday.com, or similar systems
• Exposure to TikTok Ads (huge plus), Google Ads, or UGC workflows
• Experience coordinating with designers, editors, influencers, or content creators

What Success Looks Like in This Role

• Creative moves smoothly from concept to execution without bottlenecks
• Paid campaigns launch accurately and on schedule
• Assets are organized, accessible, and reused across channels
• Creative teams receive clear briefs and feedback
• Marketing execution feels coordinated, not chaotic

Compensation & Benefits

Base Salary Range: $80,000 – $100,000 annually

Placement within the range is based on experience with creative coordination, paid media execution, and ability to manage high-volume workflows.