Demo

Business Development Representative - Atlanta

HR HealthCare
York, PA Full Time
POSTED ON 8/6/2026
AVAILABLE BEFORE 9/4/2026
Summary Of Position

A Business Development Representative I is responsible for making outbound phone calls to generate interest in HR HealthCare’s products and build relationships with new and existing customers. The primary objective of the Business Development Representative is to create a pipeline of qualified leads and close opportunities. Growing the given territory through our company purpose of Positively Impacting People’ Lives while increasing territory revenue. Some travel required within assigned territory.

Duties & Responsibilities

  • Develop a sound understanding of HR HealthCare’s products, including potential uses, target users, product capabilities, and features and benefits to end customers;
  • Develop and maintain an understanding of competitive products, if any, and how HR HealthCare’s’ products are differentiated from competitive products;
  • Develop and maintain a comprehensive understanding of the Acute and Non-Acute medical distribution model and the interplay between Group Purchasing Organizations (GPOs) and distributors and healthcare facilities;
  • Engage with existing and potential customers through phone calls and e-mails to generate qualified leads and opportunities and convert customers to HR HealthCare’s products. This will include up to 15-20% travel within assigned territory for account meeting, in-services, or implementation;
  • Employ HR HealthCare’s Unlimited Impact Sales Methodology to increase engagement and understand customer needs and objectives, gather relevant information, learn about the purchasing process, and effectively present HR HealthCare’s products;
  • Build strong relationships with key stakeholders at existing and potential Acute and Non-Acute facility customers within your territory and utilize those relationships to influence purchasing decisions and convert customers to HR HealthCare’s products;
  • Utilize external resources including GPO and distribution representatives and resources to engage with existing and potential customers, generate leads and opportunities, and ultimately convert customers to HR HealthCare’s products;
  • Leverage HR HealthCare’s customer and sales data to uncover additional sales opportunities with existing clients;
  • Achieve monthly fundamentals which include, but are not limited to, making a required number of daily calls and e-mails, generating the required number of product trials, and achieving a required number of wins within your territory;
  • Utilize HR HealthCare’s CRM system and document all customer activity in the CRM system;
  • Support the Business Development Manager and perform related duties as assigned;
  • Adhere to all HR HealthCare’s policies and procedures, and understand HR HealthCare’s Values, Mission, and Vision;
  • Demonstrate a positive and enthusiastic attitude and be a team player.

Qualifications

Skills/Requirements

  • Bachelor's degree preferred;
  • Up to 15% - 20% outside travel within assigned territory for account meetings, in-services, or implementation;
  • Ability to learn and become proficient in HR HealthCare’s CRM and related sales tools;
  • 6 months – 1 year of proven business development skills (pharmaceutical or medical device sales experience a plus but not required);
  • Ability to multi-task, take initiative, prioritize tasks, and manage time effectively;
  • Demonstrate effectiveness working independently and in a team environment;
  • Attention to detail and good organizational skills; and
  • Excellent oral and written communication skills.
  • Valid driver’s license.

Salary.com Estimation for Business Development Representative - Atlanta in York, PA
$75,149 to $96,974
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